B2B Organic Social Media Manager

Pull The Pin Agency (PTP); Birmingham; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

A leading agency is seeking a LinkedIn Social Account Manager to drive client success on social platforms. This pivotal role involves developing strategies, creating content, and analyzing performance data, primarily for LinkedIn. The position offers hybrid working, generous holidays, and opportunities for professional development.

Benefits

Hybrid working - 2 days in the office

30 days holiday plus bank holidays

4 weeks working anywhere in the world

Regular personal development plans

Opportunities to attend conferences

Latest Apple or Microsoft equipment

Qualifications

• Proven experience (min 1 year) in social media management, especially on LinkedIn.
• Strong analytical skills to interpret data and generate insights.
• Excellent written and verbal communication skills.

Responsibilities

• Develop bespoke LinkedIn-first social media strategies.
• Create comprehensive content plans and calendars.
• Monitor and analyze key performance indicators (KPIs).

Skills

Social media management

Analytical skills

Content creation

Client communication

Community engagement

Education

Experience in social media management

Tools

Sprout Social

Hootsuite

Agorapulse

LinkedIn Analytics

Facebook Business Manager

Instagram Insights

Job description

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We are seeking a talented and experienced LinkedIn Social Account Manager to be the driving force behind our clients' success on professional social platforms. This role is pivotal in developing and delivering strategic social media initiatives, primarily focusing on LinkedIn (approximately 80% of the role), with supplementary efforts on Facebook and Instagram (approximately 20%). You will be responsible for creating compelling content, analysing performance data, and continuously optimising strategies to achieve our clients' business objectives.

RESPONSIBILITIES

• Develop bespoke LinkedIn-first social media strategies for a diverse portfolio of clients, aligning with their overall marketing and business goals.
• Conduct in-depth research to understand client industries, target audiences, and competitor landscapes to inform strategic recommendations.
• Create comprehensive content plans and calendars, outlining themes, formats, and posting schedules for LinkedIn, Facebook, and Instagram.
• Stay abreast of the latest LinkedIn platform updates, trends, and best practices, integrating them into client strategies.

Content Creation & Management:

• Conceptualise and develop engaging, high-quality content ideas for various LinkedIn formats, including posts, articles, carousels, and video concepts.
• Oversee the creation and curation of content, collaborating with internal design or copywriting teams as needed, or directly creating content where appropriate.
• Ensure all content aligns with client brand guidelines, tone of voice, and strategic objectives.
• Manage content scheduling and publishing through relevant social media management tools.

Performance Analysis & Optimisation:

• Monitor, track, and analyse key performance indicators (KPIs) across LinkedIn, Facebook, and Instagram using native analytics and third-party tools.
• Generate regular performance reports for clients, providing actionable insights and recommendations for improvement.
• Identify trends, opportunities, and challenges based on data analysis, and proactively adjust strategies to enhance results.
• Conduct A/B testing on content and strategies to optimise engagement, reach, and conversion rates.

Client Communication & Relationship Management:

• Serve as the primary point of contact for clients regarding their social media accounts.
• Present strategies, content plans, and performance reports to clients in a clear, concise, and compelling manner.
• Build strong, collaborative relationships with clients, understanding their evolving needs and proactively suggesting new initiatives.

Community Engagement:

• Actively engage with client audiences on LinkedIn, responding to comments and messages to foster community and build relationships.
• Identify opportunities for thought leadership and engagement within relevant LinkedIn groups and communities.

Required Skills / About You

• Proven experience (min 1 year) in social media management, with a demonstrable track record of success on LinkedIn for B2B or professional services clients.
• Deep understanding of the LinkedIn platform, its algorithms, features, and best practices for organic growth and engagement.
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Excellent written and verbal communication skills, with a keen eye for detail and the ability to craft compelling copy.
• Proficiency in using social media management and analytics tools (e.g., Sprout Social, Hootsuite, Agorapulse, LinkedIn Analytics, Facebook Business Manager, Instagram Insights).
• Demonstrated ability to develop comprehensive social media strategies and content plans.
• A creative mindset with the ability to generate innovative content ideas.
• Strong organisational and time management skills, with the ability to manage multiple client accounts simultaneously.
• Proactive, self-starter with a results-oriented approach.
• Experience in a digital marketing agency environment is highly desirable.

Ideal Candidates May Also Have:

• Experience with paid LinkedIn advertising campaigns.
• Familiarity with marketing automation platforms.
• Certifications in social media marketing or LinkedIn advertising.

BENEFITS

Pull The Pin offers a clear path to progression for all members of staff. Our highly experienced team will support you and help you meet your career goals through a career development plan and regular one-to-ones. When you pull the pin, the opportunities are endless.

• Hybrid working - 2 days per week in the office. The other days choose where you want to work and when you want to work. We ensure you take ownership of your 37.5 hours a week and ensure you deliver on that time.
• 30 days holiday a year plus bank holidays
• 4 weeks a year working anywhere in the world (subject to completion of 3 month probationary period)
• Regular personal development and concrete plans on how you can progress and grow within the company
• Chance to attend national and international conferences
• Opportunities to speak at industry events
• Latest Apple or Microsoft equipment to choose from depending on preferred equipment..

SALARY

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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