B2B Marketing Strategist: Campaigns & Growth

ITW Construction Products (UK & Nordics); Glenrothes; Presencial; GBP 32.000 - 42.000; Jornada completa

Descripción de la vacante

ITW Offsite Europe is seeking an Offsite Marketing Officer to coordinate and deliver marketing activities across its brands, translating customer insights into targeted campaigns and supporting SSE and CBI objectives. You will work with Product, Engineering and Sales to develop sales enablement materials and product launches.

Your role includes content creation, digital marketing, and maintaining a consistent brand presence while collaborating with internal teams and external agencies.

Formación

• Minimum 2 years' experience in marketing, communications or related role.
• Experience in B2B or agency environments preferred.
• Strong content creation and digital marketing skills.

Responsabilidades

• Coordinate and deliver marketing campaigns across ITW Offsite Europe brands.
• Create targeted value propositions for key customer segments.
• Develop marketing materials, sales tools and training resources.
• Translate technical content into clear, engaging content with Product/Engineering teams.
• Monitor competitor activity and support product differentiation.
• Drive marketing projects from planning to delivery with stakeholders.
• Collaborate with Graphic Designer and external agencies on materials.
• Support Joint Investment Fund initiatives and sales enablement.
• Manage Offsite Europes website, social media and digital channels.
• Maintain consistent brand identity across marketing activities.
• Develop relationships with external suppliers, manage costs and delivery.
• Monitor marketing performance and seek improvements.
• Ensure compliance with health and safety requirements.
• Demonstrate ITW values of Integrity, Simplicity, Trust, Respect and Shared Risk.

Conocimientos

Marketing

Communications

Digital Marketing

Content Creation

Herramientas

Canva

WordPress

ActiveCampaign

Descripción del empleo

ITW Offsite Europe is seeking an Offsite Marketing Officer to coordinate and deliver marketing activities across its brands, translating customer insights into targeted campaigns and supporting SSE and CBI objectives. You will work with Product, Engineering and Sales to develop sales enablement materials and product launches.

Your role includes content creation, digital marketing, and maintaining a consistent brand presence while collaborating with internal teams and external agencies.