B2B Marketing Manager

Up World; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A cutting-edge neurosymbolic AI company is seeking a dynamic B2B Marketing Manager to elevate its marketing strategy. This role prioritizes product marketing, demand generation, and brand presence, requiring experience in marketing to technical audiences. Join us to make a significant impact in a fast-paced startup culture.

Qualifications

• Experience in B2B marketing for enterprise software or AI/ML.
• Proven track record in product marketing and demand generation.
• Proficient in marketing automation with strong analytical skills.

Responsibilities

• Develop product marketing strategies and drive demand generation.
• Shape brand voice and manage PR events.
• Advocate for neurosymbolic AI through content creation.

Skills

B2B marketing

product marketing

demand generation

digital marketing strategy

analytics

Tools

HubSpot

Job description

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This range is provided by Up World. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

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Are you a dynamic and versatile Marketing Manager with a knack for building from the ground up? We are seeking a passionate and driven Marketing Manager to lead the marketing function for an innovative neurosymbolic AI company, founded by the mind behind Amazon Alexa. Join them in shaping and executing a groundbreaking marketing strategy to elevate their cutting-edge AI platform in the enterprise space.

About the Role:

As a Marketing Manager, you will spearhead the marketing initiatives, working closely with the Growth team to establish the brand's presence and articulate their narrative. This pivotal role involves crafting a compelling product marketing strategy, driving demand generation, and championing the unique offerings over traditional AI solutions.

What you'll do...

• Product Marketing & GTM: Develop compelling positioning, define use cases, and lead product launches to differentiate us from traditional AI.
• Market Education & Thought Leadership: Advocate for neurosymbolic AI and produce influential technical and thought leadership content.
• Demand Generation & Digital Strategy: Drive content and digital marketing strategy, lead ABM campaigns, and optimize marketing funnels.
• Brand, Comms & Content: Shape our brand voice, manage PR, events, and produce engaging sales collateral.

What we’re looking for...

• B2B marketing experience in enterprise software or AI/ML within a startup environments.
• Proven track record in product marketing and demand generation.
• Experience marketing to technical audiences (CTOs, engineers, data scientists).
• Strong understanding of enterprise sales cycles and complex buying processes.
• Proficient in marketing automation platforms (HubSpot) with strong analytical skills.
• Creative thinker with a data-driven mindset, ready to embrace challenges and drive innovation.

Holborn office, hybrid

We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on gender, race, religion, sexual orientation, or any other protected status.

If you’re ready to make a significant impact in the AI space and thrive in a fast-paced startup environment, we want to hear from you. Apply today to join our journey of innovation and growth.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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