B2B Marketing Manager

Rightmove; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid working

Private Medical Insurance

Pension

Life Insurance

28 days holiday

Job summary

Rightmove is seeking a B2B marketing all-rounder with a strong love for product marketing to join its Partner Marketing team in London. You will lead high-impact campaigns, shape GTM plans, and drive engagement and retention for our partners across multiple audiences and propositions.

Collaborating with product, sales, and CX teams, you’ll develop targeted campaigns, measure performance, and use data insights to inform decisions.

Qualifications

• Communications expert with strong writing skills.
• Experience in product marketing and B2B campaigns.
• Ability to plan and execute Go To Market programmes.

Responsibilities

• Set and execute the marketing strategy across key partner audiences, products and strategic business initiatives.
• Build highly targeted product marketing plans including value propositions and positioning.
• Develop campaigns to help partners understand, engage with and get maximum value from Rightmove's products, tools and services.
• Collaborate with research and analytics to create Go To Market plans and deliver insights to Account Managers and CX teams.
• Monitor and analyse campaign performance and adjust strategies to hit KPIs.
• Coordinate with the CRM team to plan, brief and QA journeys across the customer lifecycle.

Job description

Our vision is to give everyone the belief they can make their move. We aim to make moving simpler, by giving everyone the best place to turn to and return to for access to the tools, expertise, trust, and belief to make it happen.

We're home to the UK's largest choice of properties and are the go-to destination for millions of people planning their next move, reading the latest industry news, or just browsing what's on the market.

We're looking for a B2B marketing all-rounder, with a particular love of product marketing.

"Join a fast-paced, collaborative marketing team where you'll lead high-impact campaigns, influence strategic priorities, and help drive the success of some of Rightmove's biggest growth opportunities for our partners." - Colleen, Hiring Manager

We're a B2B specialist team within the wider marketing team. We focus on a wide range of partners, including Estate and Lettings Agents, New Homes Developers, Commercial Property Agents, Overseas Agents and more. Our partners shouldn't be confused with our buyers, tenants and sellers who we call consumers.

The work is varied and offers the opportunity to join our close-knit and hard-working marketing team.

This role supports key strategic growth areas across our Partner Marketing team. You'll work closely with product development and sales teams to go to market with new products, services and initiatives that help our partners get more from their Rightmove membership. You'll play an important role in shaping and delivering marketing activity that drives engagement, adoption, retention and commercial growth across multiple audiences and propositions.

What You'll Do

• Working closely with the Senior Marketing Manager to help set and execute the marketing strategy across key partner audiences, products and strategic business initiatives.
• Collaborating with our sales, product and commercial teams to deeply understand our partners' needs. You'll use that insight to build highly targeted product marketing plans including value propositions and positioning. Then, create, plan and execute pilot programmes seeing them through to Go to Market roll-out and retention plans - you're a thinker and do-er.
• Developing compelling campaigns and communications that help partners understand, engage with and get maximum value from Rightmove's products, tools and services.
• Working with research and analytics teams to create and deliver your Go To Market plans. Insights will also play a role in delivering regular data and insights to our Account Managers and CX teams, as well as directly to our partners through various channels ranging from email to slide decks.
• Monitoring and analysing campaign performance, adjusting strategies and tactics as needed to achieve optimal results. You'll also track performance against both personal and team KPIs.
• Working with our CRM Team to create, plan, brief and QA ad-hoc and automated journeys across the customer lifecycle to help our partners make the best of all the benefits of Rightmove.
• Working with teams across marketing including our Creative Studio, research and insights, social, PR, consumer marketing, CRM and events to deliver on your plans, including planning across key platforms to optimise the partner experience, engagement and retention.
• Building strong relationships with stakeholders across the business and act as a trusted marketing partner for the areas you support.

What a Marketing Manager in the B2B team thrives on:

• Owning multiple projects at one time, delivering in a fast-moving agile environment.
• Planning a project from end to end without breaking a sweat, easily dividing big goals into small steps, hitting deadlines, and driving commercial results.
• Insight-driven, questioning and budget-conscious, with an ability to meld all three together to deliver against objectives;
  • Asking questions to uncover the true objective of projects to identify and deliver the right solution.
  • Combining the creative with the analytical - digging deep into data and research insights to tell compelling stories about products, packages and the property market (and even things that don't start with the letter p.)
• Working with people at all levels and across all teams - including Account Management, Product, Tech and our senior leadership team.
• Being a communications expert. You use simple language and brief messaging that shows you've gotten to know what matters to our partners and compels them to act. Strong writing skills are a must.
• Experimenting with AI and actively using it to make your work more efficient and effective.
• Demonstrating the impact you've made by measuring results and reporting on the key metrics for your campaigns. You'll know what success looks like before you even start.
• Managing and influencing internal and external stakeholders.
• Developing a strong understanding of our industry, partners, and competitors. Even if you've not worked in the property space before, you can't wait to get stuck in.

About Rightmove

Our vision is to give everyone the belief that they can make their move. We aim to make moving simpler by giving everyone the best place to turn to and return to for access to the tools, expertise, trust and belief to make it happen.

We're home to the UK's largest choice of properties, and are the go-to destination for millions of people planning their next move, reading the latest industry news, or just browsing what's on the market.

Despite This Growth, We've Remained a Friendly, Supportive Place To Work, With Employee #1 Still Working Here! We've Done This By Placing The Rightmove Hows At The Heart Of Everything We Do. These Are The Essential Values That Reflect Our Culture, And Include

• We create value...by delivering results and building trust with partners and consumers.
• We think bigger...by acting with curiosity and setting bold aspirations.
• We care deeply...by being real, having fun, and valuing diversity.
• We move together...by being one team - internally collaborative, externally competitive.
• We make a difference...by focusing on delivering measurable impact.

We believe in careers that open doors and help our team develop by providing an open and inclusive work environment, offering ongoing training opportunities, and supporting charity fundraising events. And with 88% of Rightmovers saying we're a great place to work, we're clearly doing something right!

• Cash plan for dental, optical and physio treatments.
• Private Medical Insurance, Pension and Life Insurance, Employee Assistance Plan.
• 27 days holiday plus two (paid) volunteering days a year to give back, and holiday buy schemes.
• Contributory stakeholder pension.
• Life assurance at 4x your basic salary to a spouse, family member or other nominated person in your life.
• Competitive compensation package.
• Paid leave for maternity, paternity, adoption & fertility.
• Travel Loans, Bike to Work scheme, Rental Deposit Loan.
• Charitable contributions through Payroll Giving and donation matching.
• Access deals and discounts on things like travel, electronics, fashion, gym memberships, cinema discounts and more.
• We offer hybrid working with a minimum of 2 days in the office. For our roles, such as Field or Home-based positions, different working arrangements apply - full details will be shared during the recruitment process.

As an Equal Opportunity Employer, Rightmove will never discriminate based on age, disability, sex, race, religion or belief, gender reassignment, marriage / civil partnership, pregnancy/maternity or sexual orientation.

At Rightmove, we believe that a diverse and inclusive workforce leads to better innovation, productivity, and overall success. We are committed to creating a welcoming and inclusive environment for all employees, regardless of their background or identity, to develop and promote a diverse culture that reflects the communities we serve.

By applying, you confirm that you are aged at least 18 or over and that you've read and understood our Privacy Policy, which explains how we handle and protect your personal information during the recruitment process.