B2B Marketing Manager

Bradley David Associates

Bristol

On-site

GBP 50,000 - 70,000

Full time

14 days+

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Benefits offered by this job

New Bristol office

Hybrid working

9–5 schedule

Bonus 10-15%

30 days holidays + BH

Perks and benefits

Job summary

Bradley David Associates is seeking a B2B Marketing Manager for a leading financial business in Bristol. The role offers a new Bristol office and hybrid working options with a standard Monday–Friday schedule.

A 10–15% total salary bonus and generous holiday entitlement accompany the position. You will develop, manage, and execute marketing plans that align with the strategy, collaborating with distribution and proposition teams to deliver integrated campaigns, grow leads, and enhance brand

Qualifications

Experience creating and delivering marketing campaigns in a regulated environment.
Ability to manage budgets and oversee marketing spend.
Strong collaboration with cross-functional teams including compliance and legal.

Responsibilities

Develop and execute multi-channel marketing plans aligned with business goals.
Lead end-to-end campaign delivery across digital and traditional channels.
Collaborate with external agencies to drive campaign effectiveness.
Manage marketing budget and resource allocation.
Define KPIs and monitor performance to drive optimisation.

Skills

Campaign management

Organisational skills

Time management

Stakeholder management

Collaboration

Analytical mindset

Education

Degree or equivalent

CIM or equivalent

Tools

Pardot

Taxi

Salesforce

Aprimo

Google Analytics

Job description

Bristol, United Kingdom | Posted on 27/06/2025

Bradley David Associates is looking for a B2B Marketing Manager to join our client, who are a leading financial business.

Job Summary:

New office in Bristol
Hybrid working options
Monday to Friday 9am-5pm
Bonus of 10-15% of total salary
30 days holidays + bank holidays
Amazing perks and benefits

Job Role:

The Marketing Manager is responsible for the development, management, and execution of marketing plans that align with the overarching marketing strategy. This role requires close collaboration with key internal stakeholders, including distribution and proposition teams, to ensure strategic alignment and timely delivery of messaging.

The successful candidate will have a strong understanding of target audiences, market positioning, competitive landscape, distribution channels, and customer journeys. They will collaborate with the broader marketing team to deliver integrated, multi-channel campaigns that drive lead generation, enhance brand visibility, and support business growth. They will play a key role in driving alignment through the brand approach and ensuring marketing efforts are integrated with wider initiatives to maximise efficiency and impact.

This role also involves continuous performance evaluation and optimisation through a test-and-learn approach, leveraging customer and adviser insights, as well as performance data. The individual will directly contribute to and lead the creation of high-quality marketing campaigns and communications to improve the customer and adviser experience, meet business objectives, and support in-year growth targets.

Key Responsibilities

Develop and agree on marketing plans in line with business goals and strategies. Understand the regulatory and competitive landscape to ensure effective positioning of campaigns. Work cross-functionally with internal stakeholders including senior leadership, distribution, and proposition teams to address priorities, urgent needs, and compliance requirements.

Campaign Execution:

Lead end-to-end delivery of marketing campaigns, both digital and traditional, across multiple channels. Ensure consistency with brand guidelines and content strategy. Collaborate with external partners such as creative agencies and media buyers to drive effectiveness.

Team & Resource Management:

Oversee capacity planning and allocation of resources to align with business and marketing priorities. Facilitate open and collaborative communication within the team and across departments. Support team performance through feedback, coaching, and development.

Performance Measurement & Optimisation:

Define KPIs and success metrics for all marketing initiatives. Monitor and analyse results using business intelligence, feedback, and data insights to continuously improve marketing effectiveness and decision-making.

Stakeholder Engagement & Representation:

Represent the Marketing function in cross-functional projects, working groups, and forums. Ensure marketing input is appropriately reflected in business initiatives.

Budget Management:

Manage the marketing communications budget using established tools and processes. Support annual budget planning and ongoing monthly financial activities such as invoicing, accruals, and reconciliations.

Requirements

About You

Media channels, trends, and how to tailor creative across platforms
Market and product landscapes, particularly within financial services
Regulatory frameworks (including Consumer Duty)
Intermediated distribution models

Skills and Competencies:

Proficiency with marketing platforms (e.g., Pardot, Taxi), CRM systems (e.g., Salesforce), DAMs (e.g., Aprimo), and analytics tools (e.g., Google Analytics)
Strong organisational and time management abilities
Ability to manage multiple projects and deadlines within budget
Analytical mindset, with an ability to identify patterns and suggest improvements
Collaborative working style with a passion for teamwork
Strong interpersonal skills, with the ability to influence and align cross-functional stakeholders

Experience Required: