Marketing Executive

Great Jobs UK; Weston-super-Mare; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

26 days holiday

Additional holiday option

Laptop

iPhone

Training & development plan

Team socials

Career progression opportunities

Job summary

Great Jobs UK is seeking a commercially-driven Marketing Manager to lead integrated B2B marketing, supporting growth for a major UK group purchasing organisation in hospitality and leisure. The role balances strategic planning with hands-on execution.

You will work closely with leadership and field sales to deliver data-led campaigns, engage high-value accounts, and develop ABM strategies that generate quality opportunities and measurable commercial impact.

Qualifications

• Proven experience in a B2B marketing role, ideally with experience in hospitality, leisure, foodservice or a related sector.
• Strong understanding of lead generation, digital marketing and campaign management.
• Experience delivering account-based marketing (ABM) strategies.
• Ability to create engaging B2B content and compelling brand messaging.
• Internal
• Strong analytical skills with the ability to use data to drive decisions and optimise performance.
• Experience using CRM and marketing automation platforms.
• Excellent communication and stakeholder management skills.

Responsibilities

• Campaign Management: design and execute integrated multi-channel marketing campaigns.
• Develop lead generation strategies to drive pipeline growth and support commercial targets.
• Manage campaign planning, delivery, optimisation and reporting.
• Develop targeted ABM strategies for key sectors, prospects and high-value accounts.
• Create personalised buyer journeys and tailored marketing approaches for high-priority opportunities.
• Partner with leadership, business development and field sales to support pipeline development and lead conversion.
• Produce pitches, marketing collateral, case studies and manage customer communications.
• Ensure marketing activity aligns with commercial priorities and sales cycles.

Skills

B2B marketing

Lead generation

Account-based marketing

Content marketing

Digital marketing

CRM

Marketing automation

Analytics

Stakeholder management

Multi-channel campaigns

Tools

CRM software

Marketing automation tools

Job description

One of our clients are looking for a Marketing Executive/Manager to join their team.

Be part of the largest Group Purchasing Organisation in

the UK, with over 30,000 members and an extensive network of suppliers. We’re a B2B business helping organisations save time and money by leveraging our

collective purchasing power to secure the very best pricing for our members.

The group’s specialist purchasing division focused on the leisure and hospitality sector. We work with a wide range of hospitality businesses, helping them operate

more efficiently and profitably.

We’re an ambitious, diverse and friendly team who are passionate about delivering exceptional service and commercial value to our members and suppliers.

The Role

We’re looking for a commercially-driven, highly-creative Marketing Manager to lead and deliver integrated B2B marketing activity that supports business growth,

strengthens brand awareness and generates high-quality new business opportunities.

This is a hands-on role suited to someone with strong all-round marketing experience who enjoys balancing strategic planning with execution. You’ll work

closely with their leadership and field sales team, as well as being part of the wider group marketing function, to deliver data-led campaigns, targeted account-

based marketing initiatives, engaging content and measurable commercial

outcomes.

Due to our sector specialism, previous experience within hospitality, leisure or foodservice would be advantageous.

Key Responsibilities

• Campaign Management
• Design and execute integrated multi-channel marketing campaigns across digital, email, social media, events and content marketing
• Develop lead generation strategies that drive pipeline growth and support commercial targets
• Manage campaign planning, delivery, optimisation and reporting
• Account-Based Marketing
• Develop targeted ABM strategies for key sectors, prospects and high-value accounts
• Internal
• Create personalised buyer journeys and tailored marketing approaches for high-priority opportunities
• Partner closely with leadership, business development and field sales teams to support pipeline development and lead conversion
• Produce compelling pitch decks and presentations, marketing collateral and campaigns, facilitate case studies and manage all customer communications
• Ensure marketing activity aligns with commercial priorities and sales cycles
• Brand & Content Strategy
• Help define and strengthen the companies brand positioning as industry leaders in supporting the hospitality and leisure market
• Lead the creation of engaging B2B content across multiple channels
• Ensure consistency in messaging, tone of voice and visual identity
• Digital Marketing & Analytics
• Manage digital marketing activity including email campaigns, website content, SEO, GEO, social media and paid advertising
• Use CRM systems, marketing automation tools and analytics platforms to track performance and optimise ROI
• Deliver regular reporting and insights on campaign effectiveness and commercial impact.

About You

We’re looking for someone who is motivated, ambitious and genuinely excited to help continue to grow our business and brand.

You’ll be someone who enjoys taking ownership, bringing ideas to life and working collaboratively within a supportive and fast-paced environment.

Skills & Experience

• Proven experience in a B2B marketing role, ideally with experience in hospitality, leisure, foodservice or a related sector
• Strong understanding of lead generation, digital marketing and campaign management
• Experience delivering account-based marketing (ABM) strategies
• Ability to create engaging B2B content and compelling brand messaging
• Internal
• Strong analytical skills with the ability to use data to drive decisions and optimise performance
• Experience using CRM and marketing automation platforms
• Excellent communication and stakeholder management skills
• Comfortable managing multiple projects and priorities simultaneously
• Hospitality industry knowledge or understanding would be highly advantageous

What We Offer

You’ll receive ongoing guidance and support, while also having the freedom to manage your own workload, bring forward new ideas and make a real commercial

impact.

Benefits include:

• 26 days holiday plus bank and public holidays
• Option to buy additional holiday
• Laptop and iPhone
• Full training and personal development plan
• Collaborative, fun and friendly working environment
• Regular team socials
• Career progression opportunities within a growing business and wider