B2B Marketing Lead – Education & Construction (Hybrid, 4-Day)

Universal Business Team; Hemel Hempstead; Hybrid; GBP 60,000 - 70,000; Full time

Benefits offered by this job

Pension

Holiday entitlement

Industry conferences and events

Hybrid working

Four-day week option (pro rata)

Job summary

Universal Business Team in Hemel Hempstead seeks an ambitious Marketing Manager to lead and grow the marketing function across four specialist brands. The role combines strategic thinking with hands-on campaign delivery to build brand awareness and generate qualified leads.

You will manage the marketing strategy, lead a Marketing Executive and coordinate with external agencies, driving growth in the education and built environment sectors.

Qualifications

• B2B marketing experience leading a marketing function in an SME.
• Experience in education sector and built environment (construction/interiors/furniture).
• Proven track record of generating qualified sales opportunities and revenue growth.
• Experience marketing high-value, long-sale-cycle projects.
• Strong experience in brand, digital, content, PR, events and outbound campaigns.
• Experience managing CRM and using data to measure marketing effectiveness.
• Experience managing people, external agencies and marketing budgets.
• Excellent communication skills and ability to work with senior leaders.

Responsibilities

• Developing and delivering the Group's marketing strategy and annual plan.
• Building brand awareness and positioning across all four businesses.
• Generating qualified sales leads through targeted campaigns, account-based marketing and outbound activity.
• Developing the consultancy profile through research, thought leadership, PR and industry relationships.
• Raising the profile of key individuals through LinkedIn, speaking opportunities and sector media.
• Managing digital marketing, websites, SEO, email campaigns and social media.
• Planning and delivering industry events and exhibitions.
• Producing case studies, project content and marketing materials.
• Working closely with Business Development to convert marketing activity into commercial opportunities.
• Managing the marketing budget, CRM activity and performance reporting.

Skills

B2B Marketing

Marketing Leadership

CRM Management

Digital Marketing

Lead Generation

Campaign Management

Brand Development

Content Creation

Communication

Tools

CRM Systems

Job description

Universal Business Team in Hemel Hempstead seeks an ambitious Marketing Manager to lead and grow the marketing function across four specialist brands. The role combines strategic thinking with hands-on campaign delivery to build brand awareness and generate qualified leads.

You will manage the marketing strategy, lead a Marketing Executive and coordinate with external agencies, driving growth in the education and built environment sectors.