B2B Marketing Lead

Octopus Energy Group; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Octopus Energy Group is seeking a passionate B2B Marketing Lead to join the Electroverse team and grow the Octopus Fleet brand. You’ll own day-to-day marketing and help shape the wider strategy with the Head of Marketing.

As a generalist, you’ll drive demand generation and ABM, craft content across copy, stories, video, and newsletters, and partner with Sales, Events, Performance Marketing, and Web/Design to deliver compelling campaigns that move fleets toward electric.

Qualifications

• Pipeline obsessed with driving revenue growth through demand generation and ABM.
• Self-starter who owns initiatives, runs experiments and scales proven tactics.
• Able to design quarterly strategy and execute campaigns hands-on.
• Strong experience growing a B2B brand with storytelling and content.
• Experience across digital marketing: SEO, campaigns, paid channels, and metrics optimization.
• Excellent understanding of audience, writing style, and tone of voice.
• People person who collaborates and builds green products to decarbonise.
• Interest in the e-mobility industry and a desire to learn more.

Responsibilities

• Lead, develop, and execute strategic B2B marketing plans and ABM campaigns for enterprise accounts.
• Lead B2B SEO and content strategy—copy, success stories, video content, newsletters, social visuals.
• Partner with Sales/BD, Events, Performance Marketing, Operations, and Web/Design to align campaigns and hand-offs.
• Think creatively about Octopus Fleet's presence in the fleet ecosystem and stay updated on digital trends.

Skills

Demand generation

ABM

Storytelling

SEO

Campaign management

Paid channels

Audience understanding

Collaboration

E-mobility interest

Tools

LinkedIn Ads

Google Ads

PPC

Job description

In just five years, Octopus Electroverse has grown to become one of the largest eMobility playersin Europe, with +1.5 million connected electric vehicle chargers and a customer ecosystem spanning web, iOS, Android, CarPlay, Android Auto & Automotive OS, and more.
But that’s just the start: we’re looking to make the electric fleet transition as smart and simple aspossible by building the best product suite through Octopus Fleet.

We’re busy growing new products, working with more automotive and tech partners, building
exciting new features at scale, and creating the integrated charging experiences of the future - all in the name of making the electric fleet transition super simple.

Octopus Fleet is a multifunctional team comprising product, development, commercial,
operations, marketing, partnerships and more - all focused on making Octopus the go-to name infleet electrification. And we’re looking for smart individuals with an interest in the space who canhelp us make it happen.

About the role
We’re looking for a passionate B2B Marketing Lead to join the Electroverse team and grow ourOctopus Fleet brand. Being a true generalist, you’ll lead on the day-to-day marketing piece, feeding into the wider strategy with the Head of Marketing.

What you'll do....

This is a truly varied role, so your day-to-day will vary. To give you a glimpse into what you’ll be
working on:

• Lead, develop, and execute strategic B2B marketing plans and targeted ABM campaigns to engage key enterprise accounts, introduce new products, and align with business targets.

• Lead the B2B SEO and content strategy - creating engaging copy, customer success stories, video content, newsletters, and social visuals, while championing Octopus Fleet's tone of voice.

• Partner with Sales/BD, Events, Performance Marketing, Operations, and Web/Design teams to align B2B campaigns, ensure smooth lead hand-offs, and produce compelling sales collateral.

• Think creatively about Octopus Fleet's presence in the fleet ecosystem and stay up-to-date with digital trends, with the ultimate aim of helping businesses transition their fleets to electric.

What you'll need...

• You’re pipeline obsessed and have proven success driving revenue growth through successful demand generation and ABM strategies.

• You’re a self-starter who doesn’t wait for a perfectly detailed brief. You’re comfortable taking ownership, running experiments, learning from failures, and scaling what works.

• You can comfortably zoom out to design a high level quarterly strategy but aren’t afraid to roll up your sleeves to build and execute campaigns yourself.

• You have strong experience growing a B2B brand, with particular strengths in storytelling, narrative led marketing, and creating engaging content - from social posts to high-impact campaigns.

• You have experience across digital marketing, including SEO, campaign management, paid channels (LinkedIn Ads, Google Ads, PPC), and using performance metrics to optimise results.

• You have an excellent understanding of audience, writing style, and tone of voice, and enjoy diving into the detail to simplify complex topics for customers - something that's core to Octopus's DNA.

• You’re a people person who really enjoys collaborating with awesome humans and is genuinely passionate about building green products that help decarbonise our planet.

• You don’t need detailed knowledge of electric vehicles or e-mobility, but an interest in the industry and a desire to learn more is essential.

Why else you'll love it here

Wondering what the salary for this role is?Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don't advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn't apply to Octopus - what's more important to us is finding the right octofit!

Octopus Energy Group is aunique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! We were recently named the UK's top company to work for, and we ranked in the top ten in the Sunday Times Best Places to Work 2024. Our Group CEO, Greg has recorded a podcast about our culture and how we empower our people. We’ve also been placed in the top 10 companies for senior leadership

Visit our UK perks hub - Octopus Employee Benefits

Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Octopus, we're looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.