Marketing Executive - Recruitment

GetRecruited UK Ltd; Manchester; On-site; GBP 30,000 - 35,000; Full time

Benefits offered by this job

European holidays

Bonus incentives

Career progression to MarketingManager

Job summary

Get Recruited (UK) Ltd is seeking a commercially minded Marketing Executive to join our central Manchester team. You will drive B2B campaigns, generate quality leads, and support the sales team with data-driven insights and copywriting excellence.

Working closely with the CEO and MD, you will manage email, LinkedIn, website content and SEO, oversee CRM data, and report on ROI. A proactive marketer with strong analytics will thrive and have opportunities to progress into a Marketing Manager role.

Qualifications

• Experience in a hands-on B2B marketing role such as Marketing Executive or Digital Marketing Executive.
• Advantageous experience in recruitment, professional services or another B2B service-led business.
• Strong email marketing experience including outbound campaigns, automation and copywriting skills.
• Commercially minded with understanding of how marketing supports sales and growth.
• Analytical with strong Excel skills and CRM data management.
• Good understanding of digital marketing including website management, SEO and organic social media.
• Proficient in Adobe Photoshop and InDesign; video editing is advantageous.

Responsibilities

• Email marketing: manage 20+ B2B campaigns monthly with targeting, copywriting and scheduling.
• Candidate marketing: monthly sector-specific campaigns to attract applicants.
• LinkedIn: automate lead gen campaigns; optimise messaging and performance.
• Website & SEO: manage content and SEO activity using Ahrefs to improve visibility.
• Direct Mail: coordinate targeted campaigns to generate PSL opportunities.
• CRM & Data: manage sourcing, verification, cleansing, segmentation and data protection.
• Reporting & Analysis: monitor performance, leads, conversions and ROI.
• New Campaigns: identify and implement new marketing initiatives.
• Inbox & Admin: manage shared mailboxes and respond to inquiries.
• Social Media: manage organic calendars and engagement.
• Content Creation: produce or source marketing content and visuals.
• Marketing Projects: support events, awards, exhibitions and podcasts.
• AI & Automation: identify opportunities to improve efficiency and content delivery.

Skills

Email marketing

LinkedIn campaigns

Website & SEO

Direct mail

CRM data management

Reporting & analysis

Campaign development

Inbox & admin support

Social media management

Content creation coordination

AI & automation awareness

Multitasking & organisation

Tools

Adobe Creative Suite

Ahrefs

Excel

Adobe Photoshop

InDesign

Video editing

Job description

MARKETING EXECUTIVE - RECRUITMENT AGENCY

CENTRAL MANCHESTER | ANCOATS | £30,000 to £35,000 Basic + Benefits + Incentives

THE OPPORTUNITY:

We're looking for a commercially minded, data-driven B2B Marketing Executive who understands the connection between sales and marketing, combining strong analytical skills with creative thinking and excellent copywriting ability. Working closely with our CEO and Managing Director, you'll deliver and optimise our established marketing plan, generating quality leads, improving campaign performance and supporting business growth. You'll also provide occasional sales admin support to the wider team.

You'll join a growing business with a fantastic team culture, exciting incentives including European holidays, and genuine scope to progress into a Marketing Manager role. This is a great opportunity for an ambitious marketer who enjoys taking ownership and delivering measurable results.

THE B2B MARKETING EXECUTIVE ROLE:

Primary Objective:

Generate new vacancy enquiries from employers and attract relevant candidates through targeted, results-driven marketing campaigns.

• Email Marketing: Manage approximately 20+ B2B targeted cold email and automated campaigns monthly containing available candidates, including targeting, data verification, copywriting, scheduling and optimisation.
• Candidate Marketing: Deliver monthly sector-specific email campaigns to attract candidates and generate applications for live vacancies.
• LinkedIn: Manage automated lead generation campaigns, optimising messaging, audiences and performance.
• Website & SEO: Manage website content, landing pages and SEO/GEO/AEO activity, using Ahrefs to improve visibility and conversions.
• Direct Mail: Coordinate targeted, low-volume B2B campaigns to engage high-value prospects and generate new Preferred Supplier List (PSL) opportunities.
• CRM & Data: Manage marketing data, including sourcing, verification, cleansing, segmentation and data protection compliance.
• Reporting & Analysis: Monitor campaign performance, lead generation, conversion rates and ROI, identifying opportunities to improve results.
• New Campaigns: Identify, develop and implement new marketing initiatives to generate additional B2B enquiries and new business opportunities.
• Inbox & Business Support: Manage shared mailboxes, respond to incoming emails and calls, distribute enquiries and assist with general office administration as required.

Secondary Objective:

• Social Media: Manage organic social media calendars, including content creation, scheduling and engagement.
• Content Creation: Produce or outsource marketing content, graphics, videos and promotional materials using Adobe Creative Suite, other creative tools or freelancers.
• Marketing Projects: Support events, awards, exhibitions, podcasts and other marketing initiatives.
• AI & Automation: Identify opportunities to improve marketing efficiency, content creation and campaign delivery through AI and automation.

THE PERSON:

• Experience in a hands-on B2B marketing role, such as Marketing Assistant, Marketing Executive, Digital Marketing Executive, CRM Executive or Email Marketing Executive.
• Experience within recruitment, professional services or another B2B service-led business would be advantageous.
• Strong email marketing experience, including outbound campaigns, automation and excellent copywriting skills.
• Commercially minded, with a clear understanding of how marketing supports sales, lead generation and business growth.
• Analytical and data-driven, with strong Excel skills and the ability to manage CRM data, segmentation and campaign reporting.
• Good understanding of digital marketing, including website management, SEO and organic social media.
• Proficient in Adobe Photoshop and InDesign, with video editing experience advantageous.
• Creative and resourceful, with the ability to develop engaging messaging and identify new marketing opportunities.
• Highly organised, proactive and confident managing multiple campaigns independently while supporting the wider team.

By sending an application or applying for a job, you consent to your personal data being processed and stored by Get Recruited (UK) Ltd in accordance with our Cookie & Privacy Policy (available in the footer on our website).Get Recruited (UK) Ltd acts as an employment agency for permanent recruitment and as an employment business for the supply of temporary workers.We are an equal opportunities employer and we never charge candidates a fee for our services.