B2B Marketing Engagement & Events Manager

Legalandgeneral; Portslade by Sea; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Annual bonus & share schemes

Life assurance

Healthcare plan

Holiday entitlement (25+ days)

Buy/sell holiday

Family leave

Electric car salary sacrifice

Staff discounts

Net-zero carbon offices by 2030

Job summary

Legal & General’s Retail B2B Marketing team seeks a skilled B2B Marketing Engagement & Events Manager to shape market engagement strategies. The role goes beyond logistics, shaping where we show up, what we say and how activity delivers measurable value.

You’ll craft event concepts, content and end-to-end delivery across in-person and hybrid formats. You’ll work with Distribution and marketing colleagues to align priorities, drive sales outcomes, manage flagship conferences and supplier

Qualifications

• Experience developing and delivering B2B market engagement or event programmes.
• Strong commercial judgement and the ability to explain the business purpose behind an event or engagement opportunity.
• Ability to understand audiences, markets and competitors and translate insight into relevant propositions and content.
• Strong project management skills and evidence of managing multiple stakeholders and priorities.
• Excellent written, verbal, relationship-building and negotiation skills.
• Experience working with agencies and external suppliers.
• Confidence using CRM and event technology, with an openness to using AI to improve ways of working.
• Financial services or regulated-sector experience would be useful, but strongly commercial backgrounds are also welcome.

Responsibilities

• Building an understanding of our markets, audiences and competitive landscape to identify valuable engagement opportunities.
• Developing creative event propositions and content that respond to audience and business needs.
• Partnering with Distribution to align activity with strategic priorities and desirable sales outcomes.
• Planning and delivering in-person and hybrid events across the B2B engagement programme.
• Managing flagship conferences and relationships with venues, suppliers, sponsors, speakers and exhibitors.
• Managing event budgets, reconciliation and reporting.
• Evaluating performance through audience insight, CRM, Cvent and Distribution metrics.
• Ensuring event activity and communications meet relevant compliance, approval and data protection requirements.

Skills

B2B marketing

Event programme management

Audience insights

CRM & event tech

Stakeholder management

AI in events

Commercial judgement

Tools

CRM software

Cvent

Job description

Legal & General’s Retail B2B Marketing team seeks a skilled B2B Marketing Engagement & Events Manager to shape market engagement strategies. The role goes beyond logistics, shaping where we show up, what we say and how activity delivers measurable value.

You’ll craft event concepts, content and end-to-end delivery across in-person and hybrid formats. You’ll work with Distribution and marketing colleagues to align priorities, drive sales outcomes, manage flagship conferences and supplier