B2B Events Consultant

Legal & General; United Kingdom; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Bonus plan (annual)

Generous pension

Life assurance

Healthcare Plan

25 days holiday

Flexible working options

Electric car scheme

Employee discounts

Net-zero carbon workplaces

Job summary

Legal & General is seeking a B2B Marketing Engagement & Events Manager to join our Retail B2B Marketing team. You will shape markets, audiences and priorities to deliver measurable value, developing engaging event concepts and content and owning activity through to delivery and evaluation.

You’ll work across in‑person and hybrid events, partnering with Distribution and external agencies to meet strategic sales goals. Strong project management and CRM proficiency are essential for success.

Qualifications

• Experience developing and delivering B2B market engagement or event programmes.
• Strong commercial judgement and ability to explain business purpose behind an event.
• Ability to translate insights about audiences, markets and competitors into propositions and content.
• Strong project management skills with multiple stakeholders.
• Excellent written, verbal, relationship-building and negotiation skills.
• Experience working with agencies and external suppliers.
• Comfort with CRM and event technology, open to using AI to improve processes.

Responsibilities

• Build understanding of markets, audiences and competitive landscape to identify engagement opportunities.
• Develop creative event propositions and content aligned to audience and business needs.
• Partner with Distribution to align activity with strategic priorities and sales outcomes.
• Plan and deliver in-person and hybrid events across the B2B engagement programme.
• Manage flagship conferences and relationships with venues, suppliers, sponsors, speakers and exhibitors.
• Manage event budgets, reconciliation and reporting.
• Evaluate performance through audience insight, CRM, Cvent and Distribution metrics.
• Ensure compliance and data protection in event activity and communications.

Skills

B2B marketing

Event management

Project management

CRM

Agency management

Stakeholder management

Negotiation

Tools

Cvent

CRM systems

Job description

Who we are

Legal & General (L&G) is a leading UK financial services group and major global investor.

We’ve been safeguarding people’s financial futures since 1836, and strive to build a better society, while improving the lives of our customers and creating value for shareholders.

We are one of the world’s largest asset managers and provide powerful asset origination capabilities. Together, these underpin our retirement and protection solutions: we are an international player in pension risk transfer, in UK and US life insurance, and in UK workplace pensions and retirement income.

Our Retail business supports customers throughout their lives, to help them save, plan, protect and enjoy retirement.

We’re a leading provider of retirement and protection solutions. We aim to support our c.12.8 million policyholders and workplace members throughout their lifelong financial journeys.

We focus on helping the customers of today and tomorrow achieve better long-term outcomes. We either talk with them directly or work with intermediaries and employers to meet their needs. We use the latest technology to connect with them quickly, efficiently and wherever possible in highly personalised ways.

Legal & General (L&G) is a leading UK financial services group and major global investor.

We’ve been safeguarding people’s financial futures since 1836, and strive to build a better society, while improving the lives of our customers and creating value for shareholders.

We are one of the world’s largest asset managers and provide powerful asset origination capabilities. Together, these underpin our retirement and protection solutions: we are an international player in pension risk transfer, in UK and US life insurance, and in UK workplace pensions and retirement income.

Our Retail business supports customers throughout their lives, to help them save, plan, protect and enjoy retirement.

We’re a leading provider of retirement and protection solutions. We aim to support our c.12.8 million policyholders and workplace members throughout their lifelong financial journeys.

We focus on helping the customers of today and tomorrow achieve better long-term outcomes. We either talk with them directly or work with intermediaries and employers to meet their needs. We use the latest technology to connect with them quickly, efficiently and wherever possible in highly personalised ways.

Job Description

Are you commercially minded, curious about what is happening in the market and passionate about creating B2B experiences that have a genuine business purpose?

We’re looking for a B2B Marketing Engagement & Events Manager to join our Retail B2B Marketing team. This isn't purely an event logistics role. You’ll be looking at our markets, audiences and commercial priorities, helping determine where we should show up, what we should talk about and how our activity can create measurable value.

You’ll work closely with Distribution and colleagues across B2B Marketing, developing relevant event concepts and content while taking ownership of activity through to delivery and evaluation.

What you’ll be doing:

• Building an understanding of our markets, audiences and competitive landscape to identify valuable engagement opportunities
• Developing creative event propositions and content that respond to audience and business needs
• Partnering with Distribution to align activity with strategic priorities and desirable sales outcomes
• Planning and delivering in‑person and hybrid events across the B2B engagement programme
• Managing flagship conferences and relationships with venues, suppliers, sponsors, speakers and exhibitors
• Managing event budgets, reconciliation and reporting
• Evaluating performance through audience insight, CRM, Cvent and Distribution metrics
• Ensuring event activity and communications meet relevant compliance, approval and data protection

requirements

Who we’re looking for:

• Experience developing and delivering B2B market engagement or event programmes
• Strong commercial judgement and the ability to explain the business purpose behind an event or engagement opportunity
• An ability to understand audiences, markets and competitors and translate insight into relevant propositions and content
• Strong project management skills and evidence of managing multiple stakeholders and priorities
• Excellent written, verbal, relationship-building and negotiation skills
• Experience working with agencies and external suppliers
• Confidence using CRM and event technology, with an openness to using AI to improve ways of working
• Financial services or regulated‑sector experience would be useful, but strongly commercial backgrounds are also welcome

Whatever your role, we reward performance and behaviour with a package that looks after all the things that are important to you. Here are some of the benefits we offer:

• The opportunity to participate in our annual, performance -related bonus plan and valuable share schemes
• Generous pension contribution
• Life assurance
• Healthcare Plan (permanent employees only)
• At least 25 days holiday, plus public holidays, 26 days after 2 years’ service. There’s also the option to buy and sell holiday
• Competitive family leave
• Participate in our electric car scheme, which offers employees the option to hire a brand‑new electric car through tax efficient salary sacrifice (permanent employees only)
• There are many discounts we offer – both for our own products and at a range of high street stores and online
• We’re creating net‑zero carbon workplaces by 2030 by investing in our sustainable, modern offices across the UK, all designed to bring people together and elevate the in‑person experience

Additional Information

At L&G, we believe it's possible to generate positive returns today while helping to build a better future for all.

If you join us, you’ll be part of a welcoming, inclusive culture, with opportunities to collaborate with people of diverse backgrounds, views, and experiences. Guided by leaders with integrity who care about your future and wellbeing. Empowered through initiatives which support people to develop their careers and excel.

We care passionately about outcomes rather than attendance and are therefore open to discussing all kinds of flexible working options including part‑time and job shares. Although some roles have limited flexibility due to customer demand, we accommodate requests when we can.

It doesn’t matter if you don’t meet every single criterion in this advert. Instead, think about what you excel at and what else you can bring in terms of strengths, potential and connection to our purpose.