B2B Growth Marketing Specialist | Flexible Campaigns

Kent County Council; Maidstone; In loco; GBP 32.000 - 52.000; Tempo pieno

Vantaggi offerti da questo lavoro

Flexible working

Descrizione del lavoro

Kent County Council is looking for a B2B Marketing Officer to join the IBI Creative team within the Innovation and Business Development Group. You will lead digital marketing and content creation to connect businesses with funding, training and growth opportunities across Kent.

You’ll develop campaigns, create engaging content and provide marketing advice to reach business audiences, working with service leads and partners to deliver measurable results.

Competenze

• Experience in digital marketing and content creation.
• Proven ability to deliver multi‑channel campaigns.
• Strong copywriting and storytelling skills.
• Experience analysing performance data and turning insights into action.
• Excellent relationship-building and stakeholder management.
• Ability to manage multiple priorities proactively.

Mansioni

• Develop and deliver marketing campaigns for Economy services and programmes.
• Create content for digital channels, websites, newsletters and social media.
• Manage and grow business-focused communications channels.
• Utilise audience insights and campaign data to improve engagement and results.
• Collaborate with service leads, partners and stakeholders on marketing solutions.
• Produce case studies, articles, graphics and video content showcasing success stories.
• Support projects contributing to economic growth, skills development and regeneration.

Conoscenze

Copywriting

Storytelling

Multi-channel

Social media

Email marketing

Analytics

Stakeholder management

Descrizione del lavoro

Kent County Council is looking for a B2B Marketing Officer to join the IBI Creative team within the Innovation and Business Development Group. You will lead digital marketing and content creation to connect businesses with funding, training and growth opportunities across Kent.

You’ll develop campaigns, create engaging content and provide marketing advice to reach business audiences, working with service leads and partners to deliver measurable results.