B2B Events and Marketing Manager

Blackhawk Network Holdings, Inc.; Hemel Hempstead; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a B2B Events and Marketing Manager, where you'll lead large-scale events and drive brand awareness across the EMEA region. This dynamic role involves collaborating with diverse teams, managing complex projects, and enhancing partner relationships. With a focus on demand generation, you'll create integrated marketing campaigns that deliver strong ROI. Enjoy a hybrid work environment and a range of benefits, including generous annual leave and private medical insurance. Be part of a team shaping the future of branded payments!

Benefits

25 days annual leave

Private medical insurance

Employee assistance program

Enhanced parental leave

Free eye tests

Pension scheme

Exclusive discounts

Hybrid working

Office group activities

Recognition program with financial rewards

Qualifications

• Experience managing complex large scale owned B2B events.
• Strong background in B2B inbound marketing and demand generation.

Responsibilities

• Develop and execute marketing plans for UK/EMEA.
• Manage BHN owned events to meet EMEA business goals.
• Design integrated B2B demand generation marketing campaigns.

Skills

B2B demand generation marketing

Project management

Inbound marketing

SEO/SEM

Communication skills

Tools

Marketing technology stacks

Job description

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About Blackhawk Network:

At Blackhawk Network (BHN), we empower businesses by offering the world's largest network of branded payment solutions. From gift cards and e-gifts to corporate pay-outs and rewards, we deliver innovative, seamless solutions globally through our network of over 400,000 consumer touchpoints.

Overview:

Job Title: B2B Events and Marketing Manager

Contract: 12 Month FTC

Workplace: Hybrid - 2 days in office per week in Hemel Hempstead Office

Hours: 35

Reports to: Sr. Director, Marketing

Overview of Role

We are seeking a dynamic a B2B Events & Marketing Manager for our EMEA B2B Marketing team. You'll enhance partner relationships and grow our reputation through large-scale owned events, while driving brand awareness and demand. You'll collaborate with various teams and manage complex projects. This role requires quick adaptation and impactful results.

Responsibilities:

What You'll Do

• Develop and execute Commerce marketing plans for UK/EMEA, aligning with global strategy and regional needs.
• Flawlessly manage the BHN owned events to meet EMEA business goals
• Design and execute integrated cross-channel B2B demand generation marketing campaigns to build brand awareness, thought leadership and deliver strong ROI.
• Engage proactively with various teams to create integrated marketing plans and leverage global strategies.
• Manage external agencies to ensure maximum ROI from outsourced spend.
• Track and optimise campaign success based on insights and success metrics.

Qualifications:

What We're Looking For

• You must have experience managing complex large scale owned / hosted B2B events and be able to demonstrate excellent planning, organization, and project management skills
• Proven experience in B2B demand generation marketing
• Strong background in B2B inbound marketing, including thought leadership, web and content marketing, social media, and SEO/SEM
• Effective communication skills and ability to work with diverse organisations, management levels, and personalities; experience with marketing technology stacks is an advantage.
• Proven record of supporting sales to meet/exceed pipeline and revenue targets and being an analytically driven decision maker.

Benefits:

What We Offer

• Work-Life Balance: 25 days annual leave plus additional appreciation days, birthday time off, and volunteering leave.
• Health & Well-being: Private medical insurance, employee assistance program, enhanced parental leave, and free eye tests.
• Financial Rewards: Group income protection, pension scheme, and exclusive discounts with our bYond/one4all cards.
• Flexibility & Engagement: Hybrid working, office group activities, and support for physical and mental health.
• Recognition: Participate in Flyers, our leading recognition program with financial rewards.

Candidate Journey at BHN

• Stage 1: Shortlisting of suitable candidates
• Stage 2: Screening Call
• Stage 3: Interview(s) with Hiring Manager(s)
• Stage 4: Feedback/Hired

Join us and be part of a company that's shaping the future of branded payments. Apply today and take the next step in your career!