B2B Digital Media Director — Strategy & Growth Lead

Propel; England; On-site; GBP 70,000 - 110,000; Full time

Job summary

Propel is seeking an experienced Media Account Director to lead client relationships and digital media planning across a B2B portfolio. The role combines strategic planning, team leadership, and commercial accountability across paid social and paid search channels.

You will own key client strategies, coordinate with activation teams and partners, and drive growth while managing budgets and profitability. A senior, client-focused leader with deep focus on digital media is required.

Qualifications

• Minimum five years' experience in media planning and account management, mostly in digital.
• B2B marketing experience with understanding of business audiences and buying journeys.
• Strong knowledge of paid social, paid search, and the digital media landscape.
• Sharp strategic thinker who translates objectives into media plans.
• Experience managing senior client relationships and leading a team.
• Highly organised with attention to detail and ability to manage multiple accounts.
• Strong commercial awareness and experience managing account finances.
• Positive, enthusiastic, client-focused approach with trusted strategic direction.

Responsibilities

• Lead digital media strategy and planning, aligning channel mix with client objectives.
• Own key client relationships, providing strategic direction and growth opportunities.
• Collaborate with activation teams and media partners to deliver campaigns and inform future planning.
• Lead and develop a team, ensuring high-quality work across accounts.
• Oversee account budgets, forecasting and profitability.
• Support new business pitches and introduce relevant tools and approaches, including AI.

Skills

Media planning

Account management

Digital channels

Strategic thinking

Team leadership

Budget forecasting

Commercial awareness

Client relationship management

AI in advertising

Tools

AI tools

Job description

Propel is seeking an experienced Media Account Director to lead client relationships and digital media planning across a B2B portfolio. The role combines strategic planning, team leadership, and commercial accountability across paid social and paid search channels.

You will own key client strategies, coordinate with activation teams and partners, and drive growth while managing budgets and profitability. A senior, client-focused leader with deep focus on digital media is required.