Media Account Director

Propel; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Propel is seeking an experienced Media Account Director to lead client relationships and digital media planning across a portfolio of B2B accounts. The role combines strategic planning, team leadership and commercial responsibility, with a focus on driving ROI.

You will steer paid social and paid search campaigns, work with activation teams, mentor a growing team, manage budgets and forecasts, and support new business pitches using AI-enabled tools.

Qualifications

• 5+ years in media planning and account management, digital focus.
• B2B marketing experience and understanding of business audiences.
• Strong knowledge of paid social and paid search.
• Sharp strategic thinker translating objectives into media plans.
• Experience managing senior client relationships and developing a team.
• Highly organized with attention to detail and multitasking.

Responsibilities

• Lead digital media strategy and planning aligned with objectives.
• Own key client relationships with strategic direction.
• Collaborate with activation teams and media partners.
• Lead, mentor, and develop a team.
• Oversee budgets, forecasting, and profitability.
• Support new business pitches and bring AI tools into campaigns.

Skills

Media planning

Account management

Digital marketing

B2B marketing

Paid social

Paid search

Strategic thinking

Team leadership

Budget management

Client relationships

Tools

AI tools

Job description

We’re looking for an experienced Media Account Director to lead client relationships and media planning across a portfolio of B2B accounts. The role is predominantly focused on digital channels, combining strategic planning, team leadership and commercial responsibility.

Job responsibilities:

• Lead digital media strategy and planning, aligning channel mix and budgets with client objectives.
• Own key client relationships, providing clear strategic direction and identifying opportunities for growth.
• Work with activation teams and media partners to deliver effective campaigns and inform future planning.
• Lead and develop a team, ensuring high-quality work across accounts.
• Oversee account budgets, forecasting and profitability.
• Support new business pitches and introduce relevant tools and approaches, including AI.

Experience required:

• At least five years’ experience in media planning and account management, predominantly across digital channels.
• B2B marketing experience, with an understanding of business audiences and buying journeys.
• Strong understanding of paid social, paid search and the wider digital media landscape.
• A sharp strategic thinker who can translate business objectives into effective media plans.
• Experience managing senior client relationships and developing a team.
• Highly organised, with excellent attention to detail and the ability to manage multiple accounts.
• Strong commercial awareness and experience managing account finances.
• A positive, enthusiastic and client-focused approach—someone clients enjoy working with and trust to provide strong strategic direction.