B2B Creative & Content Partner - Freelance - Remote

Culture Craft; United Kingdom; On-site; GBP 65,000 - 120,000; Full time

Job summary

Culture Craft is seeking an experienced freelance B2B Creative & Content Partner to turn our brand thinking into clear, commercially effective communications. This hands-on role covers copy and design, requiring strength in both disciplines rather than a specialist focus.

You will take open briefs, understand commercial objectives, refine messaging, and own assets through to finished, editable outputs. The initial 2–3 week sprint focuses on sales collateral, website content and proposals.

Qualifications

• Significant freelance experience and ability to own work independently.
• Strong portfolio showing both copywriting and design.
• Proven B2B experience and startup/scale-up background.
• Experience creating commercial assets: sales decks, proposals, case studies.
• Excellent writing, editing and attention to detail.
• Strong stakeholder management and ability to take a brief and execute.
• Ability to translate brand foundations into polished outputs.

Responsibilities

• Translate existing brand into clear, commercially effective communications.
• Deliver copy and design across website content, sales decks, proposals, one-pagers and case studies.
• Own open briefs from brief to finish, with fast progress in initial 2–3 weeks.
• Collaborate with campaigns and ensure assets align with marketing goals.

Skills

Freelance experience

B2B portfolio demonstrated

Portfolio quality

Startups/scale-ups experience

Commercial asset creation

Commercial judgement

Copywriting

Design skills

Brand application

Stakeholder management

Quick-start availability

Tools

Canva

Job description

Freelance B2B Creative & Content Partner

Freelance | Initial project sprint, with potential for ongoing ad-hoc work

• Start date: ASAP
• Please include your day rate in your application
• Please include your portfolio, with examples of B2B creative and copy projects in your application
  
  

About The Role

Culture Craft is looking for an experienced freelance B2B Creative & Content Partner to help us turn our existing thinking, propositions and brand into clear, commercially effective and beautifully executed communications.

We already have a strong and distinctive brand identity, established tone of voice, visual language and design system. What we need is someone who can take that foundation and elevate the quality, clarity and consistency of what we put into the world.

This is a hands-on role covering both copy and design. We are looking for someone who is genuinely strong in both disciplines, rather than a specialist in one with a working knowledge of the other.

You'll be taking relatively open briefs, understanding the commercial objective, challenging and refining the thinking where needed, and then owning the work through to finished, usable assets.

The initial work

Our immediate priority is sales and marketing collateral around our core offers, alongside some website work.

Priority Areas Include

• Website copy and content – helping us sharpen and structure key pages so the proposition is immediately clear, compelling and easy to understand.
• Sales – sales/overview collateral, pitch or sales deck and supporting assets.
• Proposal template – a polished, reusable proposal format that is easy for us to adapt.
• One-pagers and service overviews – clear, concise assets that communicate the value of what we do without trying to say everything at once.
• Case studies – developing both the copy and presentation so they work as useful sales assets rather than simply being project write-ups.
  
  

There Are Also Likely To Be Further Requirements Around

• service brochures
• LinkedIn and campaign assets
• event collateral
• reusable templates
• other brand and sales materials as they arise
  
  

The work will be prioritised together. There are one or two assets that are particularly time-sensitive, but the wider aim is to get the priority body of work underway and substantially progressed over the next 2–3 weeks.

After the initial priority work, there is likely to be a need for ongoing ad-hoc freelance work as new campaigns, offers and collateral arise.

Skills

Copy

You should be able to take a relatively open brief and work out:

• what the proposition actually is
• what the audience needs to understand
• what the strongest messages are
• what should be left out
• how the message should be structured
• how to make something simpler without making it generic
  
  

You should be comfortable writing for B2B audiences and buying journeys, rather than simply producing engaging marketing copy.

Design

You should be able to turn that thinking into polished, professional visual communication across:

• presentations and sales decks
• proposals
• one-pagers
• service overviews
• case studies
• web content
• digital and print collateral
  
  

We currently use Canva for most creative and presentation work because we want to retain the ability to edit and reuse assets internally. You don't have to be a Canva-only designer, but you do need to be comfortable producing high-quality, editable work within that environment.

We already have a strong visual identity and digital design system. We're very open to thoughtful recommendations about how that could be refined or elevated, but we're not looking for a rebrand.

How we like to work

We're looking for someone who can take ownership rather than needing detailed instructions at every stage.

That Means Being Comfortable With

Brief → think → challenge → structure → write/design → refine → deliver.

We want you to bring your judgement to the work. If you think the proposition isn't clear, something is trying to do too much, or we're focusing on the wrong message, we want you to say so.

Equally, we're not looking for a lengthy strategy or discovery exercise before anything gets made. The thinking and brand foundations are already there. This is primarily translation, creative judgement and execution.

You'll also work alongside our lead generation/marketing partner, making sure the content and collateral connect with the campaigns we're running and what we're asking the market to do.

Must-have experience

We're Looking For Someone With

• Significant freelance experience and the ability to own work independently.
• A strong portfolio demonstrating both copywriting and design, ideally showing examples where the two have been developed together.
• Proven B2B experience – this is essential.
• Experience working with startups, scale-ups or growing businesses, where pace and pragmatism matter.
• Experience creating commercial assets such as sales decks, pitch decks, proposals, one-pagers, websites and/or case studies.
• Strong commercial judgement and an understanding of how content and design support marketing and sales, not just brand awareness.
• Excellent writing and editing skills.
• Strong visual and layout skills with a high level of attention to detail.
• The ability to work within an existing brand while knowing when and how to improve its application.
• Strong stakeholder management skills and the confidence to take a brief, ask the right questions and then get on with it.
• The availability to start quickly and make meaningful progress during the initial 2–3 week period.
  
  

What this role isn't

We're deliberately looking for a very specific type of freelancer, so a few things are worth being clear about.

• This isn't a rebrand. We love our brand and want to build on it.
• This isn't a brand strategy project. We're not looking for weeks of discovery, positioning workshops or a new tone-of-voice framework.
• This isn't purely a copywriting role or purely a design role. We need someone who can do both to a genuinely high standard.
• This isn't about creating more content for the sake of it. Every asset should have a clear purpose and make it easier for the right people to understand, engage with or buy what we do.
  
  

We value strategic thinking, but we need that thinking to translate into excellent work. We're looking for someone who can move quickly from understanding the problem to producing the solution.

What great looks like

The ideal outcome is that our communications become noticeably clearer, more consistent and more polished — without losing the personality and attitude that make Culture Craft distinctive.

You Should Be Able To Help Us Get To The Point Where Someone Unfamiliar With Culture Craft Can Look At Our Website Or a Sales Asset And Quickly Understand

what we do, why it matters, why we're different and what they should do next.

And we want to get there without saying everything, overcomplicating the message or diluting what makes us different - that's where this role comes in.

If you're equally comfortable thinking about the words, the structure and the visual communication, and you enjoy taking a strong existing brand and making it better, we'd like to hear from you.

We will require a portfolio of relevant B2B work, and projects where you have been responsible for both the copy and the creative/design will need to be demonstrated.