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B2B Content Marketing Manager

Shape Recruitment

London

On-site

GBP 34,000 - 40,000

Full time

Yesterday

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Job summary

A leading digital innovation agency in London is seeking a proactive Marketing Manager to enhance their market presence through exceptional content marketing. The role involves developing marketing strategies, conducting market research, and leading content initiatives to drive growth and engagement.

Qualifications

Experience in digital marketing and content strategy.
Ability to create cross-channel campaigns.
Strong understanding of market trends and audience insights.

Responsibilities

Conduct market and audience research to identify insights.
Develop and execute comprehensive marketing plans.
Lead content strategy and ensure high-quality content.

Skills

Analytical mindset

Creative thinking

Strong communication skills

Education

Proven track record in a similar role

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This range is provided by Shape Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

An exciting opportunity to drive the new business pipeline for this digital innovation agency through exceptional content marketing. The agency creates category defining digital experiences for global businesses and brands.

We are looking for a proactive, ambitious all-rounder to join the team. You will play a key role in helping drive the agency's growth and enhance their market presence particularly on social channels. You will work with the leadership team across strategic marketing initiatives that elevate the brand - engaging target audiences, and supporting business development efforts.

Key Responsibilities:

Client and Market Insights

Conduct market, competitor and audience research and analysis to identify trends and insights.
Work with leadership to translate these into actionable initiatives to attract new and grow existing clients.

Develop and Execute Marketing Plans

Create comprehensive marketing plans aligned with business objectives. Implement activity across social media and email marketing that promotes their unique proposition, solutions, services, expertise, and thought leadership.
Utilise data-driven insights to optimise marketing performance and ROI.

Content Strategy and Thought Leadership

Lead content strategy and development, ensuring high-quality, relevant content that resonates with target audiences.
Position the agency as a thought leader through articles, whitepapers, case studies, and speaking engagements.

Content Development

Responsible for creating content (copywriting, messaging) and directing visual design (graphics, layout) for marketing materials, ensuring consistency and effectiveness in messaging and visual representation.

Candidate Profile:

-Self-motivated, independently minded with a positive can-do attitude.

-Ability to multitask, prioritise and work under pressure ensuring project delivery on time.

-Strong analytical and commercial nous alongside a collaborative and creative approach.

-Alignment to our values of ingenuity, imagination, authenticity and kindness.

Required Skills and Experience:

-Proven track record in a similar role, ideally within a professional services agency.

-Strong understanding on how digital marketing can drive positive business outcomes.

-Demonstrated success in creating cross-channel campaigns that drive engagement and lead

generation.

-Excellent (Native or Bilingual Proficiency) written and verbal communication skills.

-Analytical mindset with the ability to interpret data and make strategic recommendations.

-Creative thinker with a passion for innovation and staying ahead in the digital landscape.

Salary: up to £40,000

*Please only apply for this position if you have the experience required.

*Please note we are unable to offer visa sponsorship now or in the future, so regrettably a right to work in the UK is mandatory.

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing
Industries
Marketing Services

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