Marketing Manager B2B

TN United Kingdom; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

Join a leading company in the marketing sector as a key player in driving sales conversion rates. You will develop impactful marketing strategies and materials, execute customer events, and collaborate closely with sales teams to enhance customer engagement and drive revenue growth. This role offers a dynamic environment where creativity and analytical skills are essential for success.

Benefits

29 days holiday allowance + bank holidays

Private medical and dental healthcare

Pension contribution up to 10%

Training and development opportunities

Cycle to work scheme

Qualifications

• Several years of experience in B2B marketing.
• Strong analytical skills to measure marketing performance.
• Proven experience in event management.

Responsibilities

• Develop and optimize sales enablement materials.
• Conceptualize and execute customer events.
• Design targeted marketing campaigns.

Skills

Analytical skills

Creativity

Event management

Marketing automation

Digital marketing strategies

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Communications

Tools

Salesforce

Job description

Social network you want to login/join with:

Join our Marketing team and be responsible for driving sales conversion rates by developing and executing targeted marketing initiatives that empower our sales team. You will create impactful sales enablement materials, plan and execute high-impact customer events, and develop marketing strategies to enhance customer engagement and drive revenue growth. This role requires a blend of analytical thinking, creativity, and proactive execution to support TotalJobs' business objectives.

Your Responsibilities

• Develop and optimize sales enablement materials such as sales pitches, industry and customer-specific presentations, case studies, value propositions, and sales collateral to drive conversion and customer engagement.
• Conceptualize, plan, and execute customer events (in-person, virtual, and hybrid) that contribute to lead generation and foster a community for relevant customers.
• Design and manage targeted marketing campaigns supporting sales initiatives, including account-based marketing (ABM), lead generation, and retention programs.
• Collaborate closely with the Sales team to identify needs, provide marketing support, and create tools that enhance their effectiveness in client interactions.
• Conduct competitive analysis and market research to refine messaging, identify opportunities, and position TotalJobs as a thought leader in the industry.
• Monitor and analyze the performance of marketing initiatives, ensuring continuous optimization based on data-driven insights.
• Manage relationships with external agencies and vendors for high-quality marketing content production and event logistics.
• Work cross-functionally with departments such as B2B Brand, Content & Insights, Product Marketing, and E-Commerce Marketing to align activities with business goals.

Qualifications

• Several years of experience in B2B marketing, preferably in a sales-driven environment or working closely with Sales teams.
• Strong analytical skills with the ability to measure and optimize marketing initiatives based on performance data.
• Proven experience in event management, from conceptualization to execution and post-event analysis.
• Experience with marketing automation, CRM tools (e.g., Salesforce), and digital marketing strategies is a plus.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Fluency in English; additional languages (e.g., German) are a plus.

Additional Information

We’re a community that cares about your life outside work as much as how you feel when you’re with us. Because your job should enrich your life, not take it over. Here are some benefits we offer:

• 29 days holiday allowance + bank holidays
• Private medical and dental healthcare
• Pension contribution up to 10%
• Training and development opportunities
• Cycle to work scheme

Our Commitment

Equal opportunities are important to us. We believe that diversity and inclusion at The Stepstone Group are critical to our success as a global company. We aim to recruit, develop, and retain the best talent. We encourage applications from everyone, regardless of background, gender identity, sexual orientation, disability status, ethnicity, belief, age, family or parental status, or any other characteristic.