B2B Audience Strategy Lead | Hybrid – Osterley

Sky; Hounslow; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Sky Q

Private healthcare

Pension

Mobile discount

VIP rewards

Job summary

Sky is seeking a Data Strategist for Sky Business to shape and deliver the B2B audience strategy. You will bridge Advanced Analytics, Marketing Operations and Commercial teams, turning data-driven insights into marketing actions. The role leverages Python/SQL to enhance segmentation, measurement and campaign performance.

The position supports a hybrid work model with onsite days at the Osterley campus and collaboration with external data partners to grow Sky Business audiences across sectors.

Qualifications

• Experience in data strategy and marketing analytics in a B2B environment.
• Ability to translate data findings into actionable marketing insights.
• Strong stakeholder management across multiple teams and partners.

Responsibilities

• Develop and own the B2B audience data strategy and targeting.
• Translate data outputs into audience and campaign strategies.
• Collaborate with Marketing Operations to measure campaign performance.
• Manage relationships with third-party data providers and vendors.

Skills

Data strategy

Audience planning

Python

SQL

Stakeholder management

Education

Bachelor's degree in relevant field

Tools

Python

SQL

Alteryx

GCP

CRM/CDP

Job description

Sky is seeking a Data Strategist for Sky Business to shape and deliver the B2B audience strategy. You will bridge Advanced Analytics, Marketing Operations and Commercial teams, turning data-driven insights into marketing actions. The role leverages Python/SQL to enhance segmentation, measurement and campaign performance.

The position supports a hybrid work model with onsite days at the Osterley campus and collaboration with external data partners to grow Sky Business audiences across sectors.