B2B Marketing Insights Analyst

Aquent; Greater London; Hybrid; GBP 44,000 - 73,000; Full time

Job summary

Aquent in London is seeking a B2B Marketing Insights Analyst for a 12-month, 35-hour week contract, hybrid arrangement with 50% onsite. The role focuses on measuring B2B marketing performance across channels and programs to drive pipeline and growth.

You will develop analytics frameworks, build Power BI dashboards, and partner with Marketing Operations to optimise campaigns. Strong communication and experience with SQL/Excel required; Power BI essential.

Qualifications

• 8+ years' experience in B2B marketing analytics, campaign measurement, or marketing performance analysis.
• Strong understanding of B2B demand generation, paid media, and ABM measurement.
• Experience working with Power BI for analysis and dashboarding.
• Familiarity with Adobe Analytics, Salesforce (SFDC), or Dynamics.
• Comfortable with SQL and Excel; Python or R is a plus.
• Ability to translate data into clear insights and practical recommendations.

Responsibilities

• Analyse marketing performance across channels such as paid media, email, ABM, events, and web.
• Support full-funnel analysis, including pipeline contribution and MQL/MQA performance.
• Develop measurement frameworks for campaigns, channels, and audiences.
• Produce channel- and program-level insights to inform budgets and planning.
• Build dashboards and reports in Power BI for marketing teams.
• Partner with Marketing Operations and Campaign teams on planning and reviews.
• Contribute to attribution and incrementality analysis.
• Provide ad-hoc analysis for in-flight optimisation.
• Improve data quality and consistency across marketing systems.

Skills

Advanced data storytelling

Cross-functional collaboration

Strategic insight

Education

Degree or equivalent in Marketing/Analytics/Statistics/Finance/CS

Tools

Power BI

SQL

Excel

Job description

Job Title: B2B Marketing Insights Analyst

Client Location: London - hybrid - 50% onsite

Starting: ASAP

Pay Comments: PAYE

Maximum Pay (per hour): £52.75

Duration: 12 months

Full role title: B2B Applied Analyst - Marketing Analytics & Channel Insights

Hours: 35-hour week

Position Overview

The Growth Marketing & Insights (GMI) organisation provides objective marketing analysis and performance measurement to support client's business objectives. Within GMI, the B2B Applied Analytics team helps B2B Marketing teams make better decisions by delivering clear, practical insights into marketing performance, channel effectiveness, and audience engagement.

We are looking for a B2B Applied Analyst to support the measurement and analysis of B2B marketing performance across channels and programs. This role focuses on understanding what's working, where to optimise, and how marketing activity contributes to pipeline and growth. It blends strong analytical skills with hands-on tooling, collaboration, and clear communication.

What You’ll Do

• Analyse marketing performance across channels such as paid media, email, ABM, events, and web, identifying drivers of engagement, conversion, and lead quality.
• Support full-funnel analysis, including pipeline contribution, conversion rates, and MQL/MQA performance across demand generation and ABM programs.
• Develop and maintain measurement frameworks for campaigns, channels, and audiences to ensure consistent and meaningful performance tracking.
• Produce channel-and program-level insights to support budget decisions, planning, and optimisation discussions.
• Build and maintain dashboards and reports (primarily in Power BI) that enable marketers to understand performance and make informed decisions.
• Partner with Marketing Operations and Campaign teams to support planning, execution, and post-campaign reviews.
• Contribute to attribution and incrementality analysis to better understand true marketing impact.
• Provide ad-hoc analysis to support in‑flight optimisation and stakeholder questions.
• Support efforts to improve data quality and consistency across marketing systems (e.g. campaign structure, tracking, attribution inputs).
• Help automate and scale reporting and insight delivery over time, reducing manual effort and improving speed.
• Drive cross-functional collaboration within Marketing to ensure insights are adopted and influence decision‑making.
• Deliver insights through clear storytelling and visualization, tailored to executive, operational, and marketing audiences.

What You Need to Succeed

• 8+ years' experience in B2B marketing analytics, campaign measurement, or marketing performance analysis.
• A solid understanding of B2B demand generation, paid media, and ABM measurement.
• Experience working with Power BI for analysis and dashboarding.
• Familiarity with key marketing and sales platforms such as Adobe Analytics, Adobe Experience Platform, Salesforce (SFDC), and/or Dynamics.
• Comfortable working with SQL and Excel; experience with Python or R is a plus.
• Ability to translate data into clear insights and practical recommendations.
• Strong communication skills and confidence working with marketing stakeholders.

Nice to Have

• Degree or equivalent experience in Marketing, Analytics, Statistics, Finance, Computer Science, or a related field.
• Exposure to attribution models, incrementality testing, or experimentation.
• Interest in workflow automation, agentic AI, and emerging analytics capabilities.

Client Description:

A multinational cloud-based software company specialising in a series of products designed to drive creative innovation across multimedia. Used by millions around the world for personal and professional use across all industries.

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.