Marketing Insights Analyst

eTeam; Greater London; Hybrid; GBP 86,000 - 106,000; Full time

Benefits offered by this job

Pension

Paid holidays

Job summary

eTeam in London’s Shoreditch is seeking a B2B Applied Analyst to join the Marketing Analytics & Channel Insights team on a 12-month contract, hybrid working 3 days onsite. You will measure marketing performance across channels, support pipeline attribution, and build dashboards primarily in Power BI.

This role blends strong analytics with stakeholder storytelling to influence decisions. Your background includes 8+ years in B2B marketing analytics, expertise in demand generation, ABM measurement,

Qualifications

• 8+ years of experience in B2B marketing analytics or related field.
• Strong understanding of B2B demand generation, paid media, and ABM.
• Proficiency in Power BI for analysis and dashboards.
• Familiarity with Adobe Analytics, Salesforce, or Dynamics.
• SQL and Excel skills; Python or R is a plus.
• Ability to translate data into clear insights and recommendations.

Responsibilities

• Analyse marketing performance across channels and programs to identify drivers of engagement and lead quality.
• Support full‑funnel analysis including pipeline contribution and MQL/ MQA performance.
• Develop and maintain measurement frameworks for campaigns and audiences.
• Build dashboards and reports in Power BI for marketing stakeholders.
• Collaborate with Marketing Operations and Campaign teams for planning and reviews.
• Contribute to attribution and incrementality analysis for marketing impact.
• Automate reporting to improve speed and reduce manual effort.

Skills

B2B marketing analytics

ABM measurement

SQL

Excel

Power BI

Communication

Stakeholder management

Education

Degree or equivalent in Marketing / Analytics

Tools

Adobe Analytics

Adobe Experience Platform

Salesforce

Dynamics

Python

R

Job description

Job Title: B2B Applied Analyst – Marketing Analytics & Channel Insights

Location: Shoreditch (Hybrid – 3 days per week onsite)

Duration: 12 months contract initially

Max. Budget: £96k per annum + paid holidays + pension or £500 per day Inside IR35

The Opportunity:

• The Growth Marketing & Insights (GMI) organization provides objective marketing analysis and performance measurement to support client’s business objectives. Within GMI, the B2B Applied Analytics team helps B2B Marketing teams make better decisions by delivering clear, practical insights into marketing performance, channel effectiveness, and audience engagement.
• We are looking for a B2B Applied Analyst to support the measurement and analysis of B2B marketing performance across channels and programs. This role focuses on understanding what’s working, where to optimise, and how marketing activity contributes to pipeline and growth. It blends strong analytical skills with hands‑on tooling, collaboration, and clear communication.

What you will do:

• Analyse marketing performance across channels such as paid media, email, ABM, events, and web, identifying drivers of engagement, conversion, and lead quality.
• Support full‑funnel analysis, including pipeline contribution, conversion rates, and MQL/MQA performance across demand generation and ABM programs.
• Develop and maintain measurement frameworks for campaigns, channels, and audiences to ensure consistent and meaningful performance tracking.
• Produce channel‑ and program‑level insights to support budget decisions, planning, and optimisation discussions.
• Build and maintain dashboards and reports (primarily in Power BI) that enable marketers to understand performance and make informed decisions.
• Partner with Marketing Operations and Campaign teams to support planning, execution, and post‑campaign reviews.
• Contribute to attribution and incrementality analysis to better understand true marketing impact.
• Provide ad‑hoc analysis to support in‑flight optimisation and stakeholder questions.
• Support efforts to improve data quality and consistency across marketing systems (e.g. campaign structure, tracking, attribution inputs).
• Help automate and scale reporting and insight delivery over time, reducing manual effort and improving speed.
• Drive cross-functional collaboration within Marketing to ensure insights are adopted and influence decision-making.
• Deliver insights through clear storytelling and visualization, tailored to executive, operational, and marketing audiences.

What you need to succeed:

• 8+ years’ experience in B2B marketing analytics, campaign measurement, or marketing performance analysis.
• A solid understanding of B2B demand generation, paid media, and ABM measurement.
• Experience working with Power BI for analysis and dashboarding.
• Familiarity with key marketing and sales platforms such as Adobe Analytics, Adobe Experience Platform, Salesforce (SFDC), and/or Dynamics.
• Comfortable working with SQL and Excel; experience with Python or R is a plus.
• Ability to translate data into clear insights and practical recommendations.
• Strong communication skills and confidence working with marketing stakeholders.

Nice to Have:

• Degree or equivalent experience in Marketing, Analytics, Statistics, Finance, Computer Science, or a related field.
• Exposure to attribution models, incrementality testing, or experimentation.
• Interest in workflow automation, agentic AI, and emerging analytics capabilities.