Marketing Specialist

ABL Recruitment; Greater London; On-site; GBP 36,000 - 60,000; Full time

Job summary

ABL Recruitment is seeking an OEM Automotive Marketing Specialist for our London-based client. The role blends brand and partnerships, is hands-on and operational, coordinating agencies, partners (including football clubs), assets, campaigns, launches, events, timelines and budgets.

You’ll be the day-to-day agency contact, delivering campaigns through to execution with creative input and ownership in the UK market.

Qualifications

• Bachelor's degree in marketing, communications, business or related field.
• Automotive experience in OEM or with OEM clients in an agency.
• 5 years of marketing experience.
• Experience in partnership/stakeholder management.

Responsibilities

• Partnerships management with football clubs, collaborations, ambassadors, talent partnerships and sports sponsorships.
• Brand management including reviewing agency creative work and coordinating launches/events.
• Coordinate agencies, assets, campaigns, timings and budgets; be the day-to-day agency contact.

Skills

Partnership management

Stakeholder management

Campaign coordination

Education

Bachelor's degree in marketing

Job description

This is a fabulous specialist marketing role for someone with an AUTOMOTIVE background . It is a genuinely dual Brand + Partnerships role, and it is hands-on/operational rather than purely strategic. You will actually coordinate agencies, partners (including football clubs) , assets, campaigns, launches, events, timelines and budgets. The emphasis of this role is on being the day-to-day agency contact and delivering campaigns through to execution.

TITLE : OEM Automotive Marketing Specialist

Work style: Office Location: London

sector : Cars

Salary : to £60,000 + 15% bonus scheme (£8,250) and other great benefits

The opportunity

This role is a genuinely fun marketing role, and quite different from a conventional automotive marketing job and a mix of partnerships management and branding. What makes it particularly interesting is that you will not simply be maintaining an established brand you will be actively helping it grow in the UK and help shape how the brand looks. This car brand is relatively new and is growing rapidly, and the role is about how the brand looks, sounds and behaves in the UK market. You will have the opportunity to take ownership, be creative and make an immediate impact.

The job

Reporting into the Senior Brand Manager, you will support across the full marketing mix and funnel, ensuring consistency of messaging, tone of voice and creative execution across all touchpoints. This is an operational role in which you will be managing multiple stake holder partners (including football clubs) and doing the Brand Management.

Duties

Partnerships management

• Work with partners including football clubs, collaborations, ambassadors, talent partnerships and sports sponsorships.
• Ensure the messaging is in line with the partners requirements
• Check campaign timelines, budgets, creative assets and messaging
• Analyse the campaign results
• Create presentations

Brand Management

• Ensure all copy meets the messaging requirements
• Meet with the Senior Brand Manager and marketing team to review what's coming up - perhaps a new vehicle launch or national brand campaign.
• Review new creative work from the agency - advertising, video, social content, imagery, campaign copy etc
• Prepare or deliver a vehicle launch, event, partnership activation or retailer marketing event - coordinating agencies, suppliers, content and stakeholders

Requirements:

• Bachelor's degree in marketing, communications, business or a related field.
• Experience within automotive ( either in an OEM or working in an agency with OEM clients)is essential
• 5 years experience in marketing
• Experience in partnership ( stakeholder management )