Audience Operations Manager

ZipRecruiter; London; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A leading global media company is seeking an Audience Operations Manager to enhance audience segmentation and analytics. The role balances data analysis with strategic planning to optimize ad delivery across platforms. Candidates should possess strong analytical skills and a deep understanding of advertising dynamics.

Qualifications

• Extensive knowledge of audience cohorts in advertising.
• Proficiency in advanced Excel and data analysis.
• Understand DMP technologies like Permutive and Google Ad Manager.

Responsibilities

• Assist in ad delivery to audiences on various platforms.
• Develop targeting capabilities and audience segments.
• Focus 75% on data analysis and reporting tasks.

Skills

Data analysis

Audience research

Excel

Advertising ecosystem knowledge

A/B testing

Job description

Job Description

This job is with BBC, an inclusive employer and a member of myGwork – the largest global platform for the + business community. Please do not contact the recruiter directly.

PACKAGE DESCRIPTION:

Job Reference: 22499
Band: C
Salary: Between £40.000 and £50.000 plus London Weighting £5319, depending on skills and experience.
Location: Office Base is London TVC (This is a hybrid role, and the successful candidate will balance office working with home working).

ABOUT BBC STUDIOS

BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.
We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Eastenders, Prehistoric Planet to Planet Earth III.
The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.
From BAFTAs to RTS Awards, BBC Studios is Britain's most awarded production company and the only producer with three of the top ten shows on IMDB; we're the home of bbc.com, the widest-read English news website in the world; and the UK's largest distributor of British content.

ABOUT DIGITAL NEWS AND STREAMING

The Advertising Product team, within the Digital News and Streaming group, owns all ad product decisions across formats, audience segmentation, demand partnerships, and the technology needed to deliver ads effectively. The team collaborates with UX, design, content, and commercial teams as well as technical units to ensure the delivery of premium ad products globally.

THE ROLE

We are looking for an Audience Operations Manager to join our team and help shape and deliver our commercial audience segmentation, reporting, analysis, and yield.
The role will assist in setting up accurate ad delivery to audiences across various media platforms, including web, app, and video/audio variants. Additionally, it involves developing targeting capabilities, creating audience segments, reporting, and analytics.
This role will focus primarily (75%) on data analysis and reporting, with the remaining (25%) supporting wider initiatives of the Inventory & Yield Management team.

WHAT DOES IT TAKE?

Essential Criteria:

• Ability to apply industry knowledge, market awareness, audience research, and analytics insights to ad product strategy and planning.
• Extensive knowledge of the advertising ecosystem, with a particular focus on creation and curation of audience cohorts.
• Proficiency in data analysis and advanced Excel skills.
• Comprehensive understanding of DMP technologies, ideally Permutive, and Google Ad Manager with advanced targeting capabilities.
• Familiarity with A/B testing methodologies to optimize audience segments.

Desirable Criteria:

• Experience in audience segmentation and targeting across global markets.
• Familiarity with Python or other data visualization tools for creating advanced analytics reports.
• Knowledge of GDPR regulations and their implications for digital advertising strategies.
• Strong problem-solving skills with a proactive approach to identifying and resolving issues.
• Excellent communication skills, with the ability to collaborate effectively across multiple teams and stakeholders.
• Background in media, broadcasting, or digital news environments.

NEXT STEPS

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest, we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

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