Audience Operations Manager

BBC Studios; London; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

BBC Studios seeks an Audience Operations Manager in London to enhance their digital ad products through data analysis and audience segmentation. This mid-senior role, part of a dynamic team, involves collaborating across technical and commercial domains to drive revenue growth.

Qualifications

• Experience in audience segmentation and analytics.
• Extensive knowledge of the advertising ecosystem.
• Familiarity with A/B testing techniques.

Responsibilities

• Collaborate to create audience segments for ad campaigns.
• Assist in accurate ad delivery across web and app platforms.
• Develop targeting capabilities and reporting.

Skills

Digital industry knowledge

Audience research

Data analysis

Tools

Google Ad Manager

Ad servers knowledge

Programmatic tools

Job description

Package Description

Job Reference: 22499

Band: C

Salary: Between £40.000 and £50.000 plus London Weighting £5319, depending on skills and experience.

Location: Office Base is London TVC (This is a hybrid role, and the successful candidate will balance office working with home working).

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.

Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

About Digital News And Streaming

The Advertising Product team sits within the Digital News and Streaming group and has ownership of all ad product decisions; sitting across formats, audience segmentation, demand partnerships and the technology needed to deliver ads effectively and efficiently. The team works closely with our UX, design, content and commercial teams as well as technical delivery units to ensure we have best in class, premium ad products delivering for our customers across the Globe.

This is an exciting opportunity to join a skilled and growing team that is delivering premium ad experiences for our users whilst aiding the delivery of revenue growth to our overall business.

THE ROLE

We are looking for an Audience Operations Manager to join the team to help shape and deliver our digital commercial audience segmentation, reporting, analysis and yield.

The role will assist the operational set up for accurate ad delivery to audiences across our media landscape, including web, app, video/audio variants. It will assist in developing our targeting capabilities and options, reporting, and analytics.

The role will be a split of 75% data analysis and reporting and 25% supporting wider initiatives of the Inventory & Yield Management team.

Key Responsibilities.

• Collaborating with BBC’s global advertising sales organisation to create audience segments for ad campaigns.
• Audience development to create compelling and appropriate cohorts for our sales teams and our clients.
• Responsible for the audience segment taxonomy and menu for BBC’s advertising business. Allowing Sales to easily pitch and use segments that meet client objectives and goals.
• Support the VP of Inventory & Yield Management with recommendations for inventory packaging and audience development for our branded sites portfolio including Top Gear & Dr Who.
  
  

WHAT DOES IT TAKE?

Essential Criteria

• Experience to apply digital industry knowledge, market awareness, audience research and analytics insights to ad product strategy and planning.
• Extensive knowledge of the advertising eco-system including ad servers, programmatic, consent management tools
• Knowledge of audience, addressability and identity in the advertising ecosystem
• Familiarity with a/b testing techniques
• Experience with Data Warehouse extraction and analysis of data
  
  

Desirable Criteria

• Advanced Excel knowledge
• Extensive knowledge of Google Ad Manager and advanced targeting
• Extensive knowledge of DMP technology, preferably Permutive
• Working with a global team and ability communicate effectively
  
  

NEXT STEPS

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest, we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

#BBCSTUDIOS

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management and Manufacturing

• Industries

  Broadcast Media Production and Distribution

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