Audience Lead

Audley; Greater London; Hybrid; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Holiday — 25 days rising to 30 days

Private Medical Insurance

Discretionary bonus scheme

Staff travel discounts

Job summary

Audley Travel seeks an Audience Lead to turn client insights and behavioural data into targeted, personalised marketing audiences. You will shape governance, define lifecycle-focused audience rules and collaborate with marketing, insight, data and technology teams to drive campaigns and customer experiences.

You will be responsible for translating client insight into actionable strategies, improving targeting, and supporting marketing with trusted audience definitions and data.

Qualifications

• Experience developing and managing marketing audiences, segmentation frameworks or targeting strategies.
• Strong analytical skills and the ability to turn complex data into actionable recommendations.
• Experience working with large customer and behavioural data sets.
• Knowledge of Salesforce Marketing Cloud, or a comparable CRM, CDP or marketing automation platform.
• Strong understanding of audience-led marketing, personalisation and customer lifecycle management.

Responsibilities

• Develop and evolve Audley's audience strategy, taxonomy and governance framework.
• Define the audiences, rules and frameworks used to identify, prioritise and engage clients throughout their lifecycle.
• Translate client insight, behavioural data and commercial priorities into actionable marketing audiences.
• Partner with marketing teams to embed audience-led decision making into campaigns, journeys and customer experiences.
• Ensure marketing teams have access to trusted, usable audience definitions and data that support effective execution.
• Monitor and evaluate audience performance, identifying opportunities to improve targeting, personalisation and engagement.
• Refine audiences and audience frameworks to improve marketing effectiveness, client experience and commercial outcomes.
• Define marketing requirements for audience, behavioural and digital data capture.
• Act as the primary marketing interface for audience and customer data requirements with data and technology teams.
• Continuously improve how audience data is created, managed and supplied to marketing teams.
• Work closely with your direct reports to understand their strengths and weaknesses & create individual development plans to guide their growth.
• Hold regular developmental catchups sessions so that all reports are clear on developmental priorities and the support on offer.
• Manage, coach and develop your direct reports to ensure high performance, productivity and engagement.
• Conduct regular 1:1s, performance reviews and development conversations, identifying training needs and growth opportunities.

Skills

Audience strategies

Marketing analytics

CRM/Marketing automation

Data-driven decision making

Stakeholder management

Tools

Salesforce Marketing Cloud

Job description

Your Journey Starts with Us

For over 30 years,we’vebeen crafting tailor-made travel experiences that reflect each client’s unique perspective of the world, helping them create truly unforgettable memories. Behind every exceptional trip isa team of passionate experts,andthis is your opportunity to be part of it.

When you join Audley Travel, you become part of a supportive, collaborative communitythat’sinvested in your success.We empower our people to thrive through meaningful development opportunities, a culture that celebrates individuality, and an environment where your ideas are heard, valued, and make a real impact.

The Opportunity

As the Audience Lead, you will be responsible for turning what Audley knows about its clients into actionable audiences that enable more relevant, effective and personalised marketing. Drawing on client insight, behavioural data and commercial priorities, you will develop the audiences, rules and frameworks that enable effective targeting, personalisation and customer experience delivery.

Working across insight, analytics, marketing and data teams, you will translate understanding into action, ensuring audience strategies can be activated through campaigns, channels and customer journeys. You will own audience governance, client tiering and audience definitions, while helping shape the data required to support marketing activity.

Key responsibilities include:

• Develop and evolve Audley's audience strategy, taxonomy and governance framework.
• Define the audiences, rules and frameworks used to identify, prioritise and engage clients throughout their lifecycle.
• Translate client insight, behavioural data and commercial priorities into actionable marketing audiences.
• Partner with marketing teams to embed audience-led decision making into campaigns, journeys and customer experiences.
• Ensure marketing teams have access to trusted, usable audience definitions and data that support effective execution.
• Monitor and evaluate audience performance, identifying opportunities to improve targeting, personalisation and engagement.
• Refine audiences and audience frameworks to improve marketing effectiveness, client experience and commercial outcomes.
• Define marketing requirements for audience, behavioural and digital data capture.
• Act as the primary marketing interface for audience and customer data requirements with data and technology teams.
• Continuously improve how audience data is created, managed and supplied to marketing teams.
• Work closely with your direct reports to understand their strengths and weaknesses & create individual development plans to guide their growth.
• Hold regular developmental catchups sessions so that all reports are clear on developmental priorities and the support on offer.
• Manage, coach and develop your direct reports to ensure high performance, productivity and engagement.
• Conduct regular 1:1s, performance reviews and development conversations, identifying training needs and growth opportunities.

We value our people’s wellbeing and understand the importance of flexibility.That’swhy we offer hybrid working, with the opportunity to split your time between one of our offices and working remotely from anywhere in the UK.We ask that employees are office-based for a minimum of 3 days per week.

What You’ll Bring to the Team

You’llbring You will bring a strategic mindset, a practical approach to delivery, and a passion for transforming complex information into clear, actionable solutions that create value for our audiences.

Additional experience required

• Experience developing and managing marketing audiences, segmentation frameworks or targeting strategies.
• Strong analytical skills and the ability to turn complex data into actionable recommendations.
• Experience working with large customer and behavioural data sets.
• Knowledge of Salesforce Marketing Cloud, or a comparable CRM, CDP or marketing automation platform.
• Strong understanding of audience-led marketing, personalisation and customer lifecycle management.
• Ability to translate client insight, business priorities and data into practical marketing solutions.
• Strong stakeholder management and collaboration skills, with the ability to work across marketing, insight, data and technology teams.
• A continuous improvement mindset with a focus on driving better processes, capabilities and outcomes.

Why Audley Travel

Alongside competitive salaries and benefits that support your well-being,you’llfind a role that inspires you, challenges you, and connects you to something bigger. Ifyou’repassionate about travel and seeking a career that excites, rewards, and grows with you, Audley Travel is where your journey begins.

There’s more

• Holiday - 25 days rising to 30 days with length of service
• A day off for your birthday
• Discretionary bonus scheme
• A day off for volunteering to support a charity, local supportgroupor community work of your choice
• Private Medical Insurance
• Access toHealthshieldhealth cash plan - money back for costs associated with everyday healthcare (including optical, dental, medical, prescriptions, physio), and access to medical and wellbeing resources such as a GP service, employeeassistanceprogrammeand counselling
• Enhanced family leave&pension scheme
• Life insurance
• Discounted Audley trips (for you and your friends & family) and exclusive access to staff travel discount websites
• Wellhub- a wellbeing platform that gives you unlimited, discounted access to top gyms, studios, and wellbeing apps
• Benefits Platform - a reward scheme that gives you discounts and cashback with hundreds of retailers

We believeit’sour people that make the difference and who build Audley into the success it is today. We pride ourselves on enabling people to reach their full potential through promoting and celebrating a diverse and inclusive working environment and encourage you to let us know if there's anything we can do to make your application process easier for you for any reason to help you shine!