Attendee Marketing Lead — Data-Driven Growth & Campaigns

Informa PLC; Manchester; Vor Ort; GBP 55.000 - 90.000; Vollzeit

Benefits dieser Stelle

Walk the World charity day

Volunteer days with charity match

Bespoke training and learning

Private medical cover

Zusammenfassung

Informa Markets is seeking an Attendee Marketing Manager to lead visitor acquisition and audience growth for the Seatrade Maritime portfolio. You will develop integrated campaigns to drive registrations, attendance and engagement, working with Commercial, Content, Product, PR and Analytics teams to optimise performance.

The role requires senior, data-driven marketing capability with expertise in multi-channel campaigns, marketing automation and CRM platforms, plus a collaborative, commercially

Qualifikationen

• 5+ years in B2B marketing, event or audience marketing with integrated campaigns.
• Proven ability to deliver campaigns across multiple channels and audiences.
• Strong grasp of digital marketing channels, data and customer acquisition.
• Experience with marketing automation and CRM platforms.
• Excellent analytical, planning and organisational skills; strong communication.

Aufgaben

• Own attendee acquisition strategy across the Seatrade Maritime portfolio and build journeys.
• Plan multi-channel campaigns and ensure on-time, on-budget delivery with optimization.
• Leverage customer insight to segment audiences and improve ROI and experience.
• Monitor KPIs, report performance and drive improvements across channels.
• Collaborate with Commercial, Content, Product, PR and Analytics teams.
• Champion best practices and share learnings for continuous process improvement.

Kenntnisse

B2B marketing

Event marketing

Audience marketing

Campaign management

Digital channels

Marketing automation

CRM platforms

Data analytics

Project management

Communication skills

Tools

Eloqua

IIRIS

Core

Google Analytics

Power BI

Jobbeschreibung

Informa Markets is seeking an Attendee Marketing Manager to lead visitor acquisition and audience growth for the Seatrade Maritime portfolio. You will develop integrated campaigns to drive registrations, attendance and engagement, working with Commercial, Content, Product, PR and Analytics teams to optimise performance.

The role requires senior, data-driven marketing capability with expertise in multi-channel campaigns, marketing automation and CRM platforms, plus a collaborative, commercially