Maritime Attendee Growth & Marketing Lead

Informa Group; Greater London; Híbrido; GBP 55.000 - 75.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

25 days annual leave

Private medical cover

Share matching scheme

Descripción de la vacante

Informa Group is seeking an Attendee Marketing Manager for its Seatrade Maritime portfolio in London. The role focuses on acquiring attendees, growing audiences, and delivering measurable commercial results across multiple channels.

You will collaborate with Commercial, Content, Product, PR, Digital Performance and Marketing Operations teams to optimise performance and ensure campaigns are insight-led and customer-focused.

Formación

• 5+ years’ experience in B2B marketing, event marketing or audience marketing.
• Strong understanding of digital marketing channels and customer acquisition.
• Experience using marketing automation and CRM platforms.
• Excellent analytical skills with the ability to translate data into action.
• Strong project management and organisational skills.
• Experience managing multiple campaigns simultaneously.
• Collaborative, proactive and commercially focused.
• Experience marketing exhibitions, conferences or live events.
• Experience marketing to maritime, logistics, supply chain or industrial sectors.
• Knowledge of customer segmentation and lifecycle marketing.
• Experience with Eloqua, IIRIS, Core, Google Analytics and Power BI.
• Experience working across international markets.

Responsabilidades

• Lead attendee acquisition across the Seatrade Maritime portfolio.
• Develop integrated marketing plans aligned to event objectives and commercial targets.
• Drive visitor registration, attendance, engagement and retention.
• Identify new audience segments and markets for growth.
• Build customer journeys across attendee lifecycle.

Conocimientos

B2B marketing

Event marketing

Audience marketing

Digital channels

Marketing automation

CRM platforms

Analytics

Project management

Cross-functional collaboration

Exhibitions/live events

Maritime sector

Maritime markets exposure

Google Analytics

Power BI

Eloqua

IIRIS

Core (Marketing platform)

Herramientas

Eloqua

IIRIS

Core

Google Analytics

Power BI

Descripción del empleo

Informa Group is seeking an Attendee Marketing Manager for its Seatrade Maritime portfolio in London. The role focuses on acquiring attendees, growing audiences, and delivering measurable commercial results across multiple channels.

You will collaborate with Commercial, Content, Product, PR, Digital Performance and Marketing Operations teams to optimise performance and ensure campaigns are insight-led and customer-focused.