Maritime Attendee Growth Lead

Informa Markets; Greater London; Hybrid; GBP 60.000 - 85.000; Vollzeit

Benefits dieser Stelle

25 days annual leave

Private medical cover

Volunteer days

Walk the World charity day

Zusammenfassung

Informa Markets is seeking an Attendee Marketing Manager to lead visitor acquisition and audience growth across its Seatrade Maritime portfolio. You will develop integrated campaigns to increase registration, attendance and ROI, working closely with Commercial, Content, Product, PR, Digital Performance and Marketing Operations teams.

The role offers exposure to world-leading maritime events, data-driven campaigns and opportunities to shape marketing delivery across the portfolio, with a strong

Qualifikationen

• 5+ years’ experience in B2B marketing, event marketing or audience marketing.
• Strong understanding of digital marketing channels and customer acquisition.
• Experience using marketing automation and CRM platforms.
• Excellent analytical skills with the ability to translate data into action.

Aufgaben

• Own attendee acquisition strategy across the Seatrade Maritime portfolio.
• Develop integrated marketing plans aligned to commercial and event objectives.
• Drive visitor registration, attendance, engagement and retention.
• Identify opportunities to grow new audience segments and markets.
• Build customer journeys across the entire attendee lifecycle.

Kenntnisse

B2B marketing

Event marketing

Audience marketing

Digital marketing

Marketing automation

CRM platforms

Analytics

Campaign management

Stakeholder management

Tools

Eloqua

IIRIS

Core

Google Analytics

Power BI

Jobbeschreibung

Informa Markets is seeking an Attendee Marketing Manager to lead visitor acquisition and audience growth across its Seatrade Maritime portfolio. You will develop integrated campaigns to increase registration, attendance and ROI, working closely with Commercial, Content, Product, PR, Digital Performance and Marketing Operations teams.

The role offers exposure to world-leading maritime events, data-driven campaigns and opportunities to shape marketing delivery across the portfolio, with a strong