Associate Strategy Director, Global Planning

Starcom Melbourne; London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Global Category Strategy Associate Director to join their dynamic team. This role is pivotal in shaping and executing global strategies for leading health brands, driving emotional connections with consumers. You will work closely with clients and creative partners, leveraging data to influence brand growth and innovation. This position offers a unique opportunity to be at the forefront of strategic media thinking, ensuring impactful communication strategies. If you are passionate about strategic planning and want to make a significant impact in a collaborative environment, this is the perfect opportunity for you.

Benefits

Pension

Life Assurance

Private Medical

Income Protection Plans

Reflection Days

Family Friendly Policies

Flexible Working

Birthday Day Off

Great Local Discounts

Work Your World

Qualifications

• Experienced strategic planner with a track record in data-driven communication strategies.
• Ability to influence clients and local markets for brand growth.

Responsibilities

• Develop and deploy global brand strategies for key brands.
• Collaborate with creative agencies and local teams for best practices.

Skills

Strategic Planning

Media Planning

Data Analysis

Communication Skills

Client Relationship Management

Education

Bachelor's Degree in Marketing or related field

Job description

Company description

Publicis LEON is a bespoke 120 person strong Publicis Media agency proposition for Haleon the newly launched rebrand of GSK Consumer Health, looking after flagship household health care brands such as Sensodyne, Voltaren, Panadol, Aquafresh and many more. This role sits within the strategy team delivering for the Global Marketing department for Haleon.

Overview

The Role:

Sitting within the Publicis LEON London Hub, you will be a core member of our strategy/client team, working directly with the Global Category client team on their Oral Health brands and Over the Counter Medicine brands. This includes the market leaders Polident and Voltaren. You will be the key day-to-day contact for your brands and be the driving force in the development and landing of their global strategies, supported by a Strategy Manager and Strategy exec. You will play a front-line role in building and shaping the application of data and strategic excellence across all that we do: delivering our Experience Planning process, building audience understanding, shaping strategic innovation and communication strategies, while also driving the relationship with your clients and their partner agencies. You will be responsible for leading the development of these strategies with the guiding support of the Global Strategy Lead.

Haleon have undergone significant evolution under the new brand launch and to continue with their rapid growth they must make deeper, more persuasive, more emotional connections with consumers. The Global Category Strategy Associate Director will play an essential role in this journey by overseeing the development of market leading connections strategies and ensuring we operate at the leading edge of strategic media thinking and practice. Consequently, we are seeking candidates with drive, passion, energy, and emotional intelligence to drive change.

Responsibilities

You will report into Global Strategy Lead and be responsible for the development and deployment of global brand strategies on a day-to-day basis for your respective brands. You will collaborate regularly with Publicis teams based in Haleon core markets to gain knowledge and best practice tactics that will feed into global brand strategies. You will orchestrate collaboration with creative agencies to help develop cut through communications and delivering our annual client scope of work and thought leadership programme.

Qualifications

What are we looking for?

You are an experienced strategic planner with a track record of developing insight driven, data fuelled communication solutions and strategies. You are someone who is prepared to ‘lean in’ to help a client embrace change with solid expertise in media planning spanning on and offline. You are strategic thinker, influencing clients and local markets alike to think differently in order to drive brand growth. You can inspire and motivate both your colleagues, client, and creative partners. You are a natural communicator who gets excited when sharing your thoughts, is firm in their marketing and media principles, and a clear orator able to make even a complex principle or strategy come across simply.

You are confident, persuasive, collaborative and opinionated. You are comfortable leading conversation in a crowded room/ zoom call, who is also respective of others views to strengthen your own. You are a diplomat who can be assertive and authoritative to drive positive results internally with your colleagues, and externally with clients and other agency partners. You are driven by happy clients.

Additional information

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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