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An established industry player is on the lookout for a dynamic Associate Site Merchandiser to join their innovative team. This role is perfect for someone who thrives in a fast-paced environment and enjoys tackling challenges head-on. You will conceptualize and execute marketing campaigns across various channels, analyze performance metrics, and collaborate with cross-functional teams to optimize strategies. If you possess a customer-centric mindset and a flair for creative digital marketing, this opportunity will allow you to make a significant impact in a growing e-commerce space.
We are from Grocery and Everyday Essentials team in India. We are working on a grounds up initiative for an upcoming and fast growing e-commerce space in India. We are looking for a smart and result-oriented Associate Site Merchandiser to grow our business. This role demands the agility to navigate across multiple functions seamlessly, the resilience to thrive in a fast paced environment, excitement to handle challenges head-on and excellence in analytical abilities.
We're seeking someone who thrives on ambiguity, harnessing their first-principle problem-solving skills to drive impactful outcomes. Your ability to cultivate a customer-centric mindset, coupled with a penchant for out-of-the-box thinking, will be instrumental in navigating the complex landscape of our initiative.
This role will be responsible for conceptualizing, planning, and executing marketing campaigns across various owned and paid channels. They will strategize campaign objectives, target audience segmentation, messaging, and content creation to achieve desired marketing goals.
They will analyze campaign performance metrics and key performance indicators (KPIs) and use analytics tools to track metrics such as traffic, conversion rates, engagement metrics, and ROI, enabling data-driven decision-making and continuous optimization of marketing strategies.
This person will be involved in coordinating with the brands, category managers, designers, and other editors in similar roles across the business.
Proficiency in using website analytics tools, ad serving tools and marketing software
Basic programming experience in HTML, CSS, JavaScript, SQL, XML
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