Marketing Analytics & Effectiveness Specialist

the7stars; London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading independent media agency in the UK is seeking a Marketing Analytics & Effectiveness Specialist. This role involves engaging with clients to enhance marketing effectiveness through data-driven insights. Candidates should possess strong econometrics knowledge and experience in analytics roles. The position offers variety, autonomy, and senior client exposure, along with responsibilities for managing junior staff and contributing to the agency's marketing efforts. The agency is committed to fostering a diverse and inclusive culture.

Benefits

Uncounted holiday

Performance related Summer profit share

Flexible & hybrid working

Personalised training plan

Wellbeing days

Flexible pension plan

Optional private medical insurance

Paid for gym membership

Enhanced family friendly policies

Life Assurance & Critical Illness cover

Qualifications

• Experience in marketing effectiveness or analytics role.
• Ability to communicate complex ideas to non-technical clients.
• Experience managing multiple projects in a fast-paced environment.

Responsibilities

• Support clients in improving marketing-driven profit growth.
• Engage with clients as a strategic advisor and practitioner.
• Line management responsibilities for junior team members.

Skills

Econometrics

Forecasting

Investment Planning

Data Visualization

Analytical Skills

Education

Marketing Effectiveness Experience

Tools

R

Python

SQL

Job description

Marketing Analytics & Effectiveness Specialist

Marketing Analytics & Effectiveness Specialist

1 month ago Be among the first 25 applicants

About The7stars

the7stars is the UK's largest independent media agency, offering the best people, the best service and the most creative media campaigns. Our clients include Free Now, H&M, Irn-Bru, Nintendo and Travelodge.

About The7stars

the7stars is the UK's largest independent media agency, offering the best people, the best service and the most creative media campaigns. Our clients include Free Now, H&M, Irn-Bru, Nintendo and Travelodge.

Since our inception in 2005, we set out on a mission - to inspire the exceptional and defeat the bad and the boring. By championing transparency, our goal was to deliver award-winning work for clients across all sectors, whilst fostering a truly vibrant and inclusive culture that welcomes the best industry talent from all walks of life.

20 years on, we have achieved all of this and more. We have graced The Sunday Times Best Companies to Work list for twelve consecutive years, whilst also being crowned Campaign's Best Place to Work in 2023, 2022, and 2020. Our work has garnered acclaim from the likes of IPA, WARC, Effie, Media Week, Thinkbox, Campaign Magazine, The Drum, AdWeek, and more. We have continued to grow our agency every single year, delivered show-stopping work for our clients, and have consistently delivered exceptional media value.

The Opportunity

As a member of the Analytics & Effectiveness team, you will be a key part of the7stars. You will engage with clients as both a practitioner (attribution, econometrics, experiments projects) and a strategic advisor (investment planning, measurement and optimisation framework, media strategy, test and learn roadmap).

The purpose of the role is to support clients in improving marketing driven profit growth through design, co-ordination and delivery of the right effectiveness initiatives.

You will be guaranteed variety, autonomy and senior client exposure. And you will work across a broad range of clients, categories, audiences, project briefs and methods from day one.

The role will include line management responsibilities for junior team members, as well as supporting the agency's marketing and thought leadership efforts.

The Insight, Analytics and Data unit you will be a part of are an award winning multi discipline team of 25. In recent years we have won prestigious awards including Effie (Ancestry), Campaign/Media Week (Gousto, Warner Music) and IPA Effectiveness (Wagamama, Suzuki), as well as being awarded the IPA's Effectiveness Accreditation twice (2021-23 & 2023-25).

We are looking for the following attributes & experience in the successful candidate:

• Expert knowledge of Econometrics, Forecasting, Investment Planning & Optimisation, Media Experiments/Tests. Highly likely to have been hands on in a past or present role
• Relentless intellectual curiosity
• Comfortable in the minute detail of large data sets but equally mindful of the big picture
• Results oriented with an unerring focus on adding commercial value for our clients through better use of data and analytics
• Has a coach's mindset - is passionate about guiding, developing and managing analysts in the team. As well as equipping clients and the7stars planning teams to make more evidence-based investment decisions autonomously
• An awareness of current hot topics in the industry, with a perspective too
  
  
  

Requirements

• Previous experience in a marketing effectiveness or analytics role. Either client side, in specialist consultancy or with a media agency
• Experience building, communicating and leveraging complex models (e.g. econometrics) to drive incremental growth
• The ability to communicate complex ideas in a universally accessible manner and build rapport with non-technical clients
• Excellent data visualisation skills and attention to detail
• The ability to teach and be taught - absorb new knowledge quickly as well as educating and empowering your agency colleagues
• Solutions first mindset with the ability to proactively identify client needs and the solutions that meet and exceed them
• Comfortable presenting to C-Suite audiences and dealing with challenging questions
• A strong understanding of the marketing planning and media planning process
• Experience developing new technical products for agencies or advertisers (this does not need to have been hands on).
• Experience managing multiple cross discipline projects and prioritising competing demands in a fast-paced environment
• Comfortable with scripting languages (R, Python, SQL most relevant). Highly skilled at extracting, managing and manipulating big data sets.
  
  
  

Benefits

• Uncounted holiday
• Performance related Summer profit share & Christmas bonus
• Flexible & hybrid working
• Personalised training plan & access to coaching
• Wellbeing days
• Flexible pension plan through Royal London (8% employer contribution under £35k)
• Optional private medical insurance (Vitality) & cash back plan (Medicash)
• Employee Assistance Programme
• Work from anywhere up to 2 weeks each year
• Paid for gym membership with a choice of 5 gyms
• Enhanced family friendly policies
• Personal finance advice & support
• Life Assurance & Critical Illness cover
• Profit share scheme (after 3 years' service)
• Electric Vehicle scheme
• Nursery Partnership
• Tech & Cycle to Work scheme
• Season ticket loans & expensed Railcard
  
  

the7stars is committed to creating a diverse environment, where employees feel empowered to share different ideas, perspectives and experiences in a collaborative and creative work environment. Equality and inclusion are at the heart of our culture. All qualified applicants will receive consideration for employment without regard to age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (which includes colour, nationality and ethnic or national origins), religion or belief, sex or sexual orientation.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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