Associate Marketing Manager - Audit (12 month FTC)

BDO UK; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

An established industry player seeks an Associate Marketing Manager to drive business development and marketing activities within their Audit & Assurance team. This role offers the opportunity to shape strategies that differentiate the firm from competitors, while collaborating closely with senior stakeholders. You'll leverage digital marketing channels and CRM systems to enhance client engagement and ROI. Join a supportive and innovative environment where your ideas will be valued, and your career can flourish. If you're passionate about making a real impact in a dynamic setting, this is the role for you.

Qualifications

• Sound marketing experience including integrated campaign management.
• Strong understanding of business development activity and campaign follow-up.

Responsibilities

• Support BDO's Audit & Assurance business line with marketing activities.
• Develop and deliver go-to-market strategy for audit growth.

Skills

Integrated Campaign Management

Business Development Activity

Digital Tools

Social Media Channels

CRM Best Practices

Client Listening Principles

Key Account Management

Persuasion and Influence

Tools

CRM Systems

Job description

Associate Marketing Manager - Audit (12 month FTC)

We're BDO, an accountancy and business advisory firm providing the advice and solutions entrepreneurial organisations need to navigate today's changing world.

We work with Britain's economic engine—ambitious, entrepreneurial, high-growth businesses—and directly advise their owners and management teams.

We'll broaden your horizons

Our Marketing and Business Development team drives creativity and growth at BDO. They aim to equip the business to win, covering most touchpoints of the customer journey. We value ideas from everyone, ensuring your voice is heard and you can make a real impact. You'll be supported to build your career and be yourself in the office. Help us stay ahead of market trends, confidently implement your ideas, and collaborate across stakeholders. We offer a great work-life balance and a purposeful career.

We'll help you succeed

Leading organisations trust us for the quality of our advice, which stems from a thorough understanding of their business gained through close collaboration and long-term relationships.

You should enjoy team leadership, be proactive, able to manage your workload, collaborate effectively, and communicate regularly with senior managers, directors, and partners to support business success.

This role supports BDO's largest business line, Audit & Assurance, in shaping, driving, and implementing business development and marketing activities. You will work with the Audit Executive and Business Development Manager to plan and execute initiatives that differentiate BDO from competitors, focusing on ROI and meaningful engagement with clients and targets.

The position is based in London, with occasional travel to other UK offices.

In this role, you'll:

1. Develop knowledge of the audit marketplace, including BDO's services and key propositions, as well as the competitive landscape.
2. Collaborate with partners to develop and deliver go-to-market strategies supporting sector and regional audit growth.
3. Coordinate with key sectors, regions, and service lines to ensure campaigns are issue-based and solutions-led.
4. Champion digital marketing channels and integrate them seamlessly into campaign management.
5. Promote the use of the CRM system and maintain data quality.
6. Ensure activities maximize efficiency, leverage content, and deliver ROI.
7. Support the MSC peer group in knowledge sharing, innovation, and leveraging national activities.
8. Manage projects for key events and thought leadership campaigns, utilizing MSC resources and securing specialist support.
9. Oversee website content, internal updates, and social media channels for timely, relevant content distribution.
10. Maintain high-quality sector credentials, bid, and marketing materials to support business development.
11. Support key client and targeting activities, report on progress, and recommend improvements.
12. Ensure stakeholders are aware of and utilize self-service tools for knowledge, business development, and client service.
13. Advise senior stakeholders, managing upwards and providing solutions.
14. Identify challenges proactively and present actionable recommendations to improve marketing and business development activities.

You'll be someone with:

• Experience in integrated campaign management within marketing.
• A strong understanding of business development activities and follow-up to increase ROI.
• Proven digital tools and social media skills.
• Best practice CRM usage.
• An understanding of client listening, key account management, and bids & pursuits.
• Ability to influence and challenge senior stakeholders effectively.

We're in it together

Mutual support and respect are core values at BDO. We foster a people-centred culture through informal success conversations, mentoring, and coaching. Our agile working framework keeps us connected, sharing ideas and supporting each other. We invest in state-of-the-art collaboration spaces and encourage networking, learning, and sharing expertise through events and resources.

We're looking forward to the future

At BDO, we support entrepreneurial businesses to succeed, fueling the UK economy. Our success depends on our people, and we continually invest in your development. We are evolving to strengthen our global reach, integrity, and expertise, shaping the future together with openness and creativity, empowering our people to innovate and improve.