Retail Media Strategy Director

wppmedia; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Retirement plans

Vision & dental insurance

Generous PTO

Partner discounts

Mental health days

Job summary

Wavemaker, part of WPP, is seeking a Commerce Account Director in the UK. The role leads the cross-functional team delivering client-facing retail media work, shaping strategy, and driving performance across Amazon, CitrusAd, and Criteo.

You will guide Tesco retail media initiatives, mentor teams, and collaborate with partners to deliver measurable outcomes. The role requires strong leadership, stakeholder management, and data-driven decision-making, with a hybrid UK-based work model and close

Qualifications

• Experience leading end-to-end client delivery for retail media campaigns.
• Strong strategic planning, client objectives translation, and KPI delivery.
• Proven ability to drive performance across search, display, and retail platforms.

Responsibilities

• Lead end-to-end output of the team across client-facing work and delivery.
• Develop insight-led retail media strategies aligned to client objectives.
• Oversee activation across campaigns on key platforms (Amazon, CitrusAd, Criteo).
• Provide Tesco retail media leadership and best practices to internal teams and clients.
• Coach and develop a high-performing team and establish clear objectives.

Skills

Account Leadership

Strategic Planning

Retail Media Expertise

Platform Expertise

Tesco SME Leadership

Stakeholder Management

Team Leadership

Data Literacy

Communication Skills

Career Development

Tools

Skai

Pacvue

Amazon

CitrusAd

Criteo

Job description

Wavemaker, part of WPP, is seeking a Commerce Account Director in the UK. The role leads the cross-functional team delivering client-facing retail media work, shaping strategy, and driving performance across Amazon, CitrusAd, and Criteo.

You will guide Tesco retail media initiatives, mentor teams, and collaborate with partners to deliver measurable outcomes. The role requires strong leadership, stakeholder management, and data-driven decision-making, with a hybrid UK-based work model and close