Associate Director, Cross-Channel Implementation

Jackalope Digital LLC; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

WPP Media is seeking an Associate Director Implementational Planning in the UK to lead cross-channel media planning and activation, translating client strategies into detailed implementational plans across digital, audio, VOD, and AV. You will ensure seamless execution and measurable brand outcomes while collaborating with specialist teams and using the OASIS framework within the WPP Open ecosystem.

You will report to the Implementational Planning Business Director and mentor junior staff,

Qualifications

• Extensive experience in media planning or implementational planning.
• Ability to translate strategies into detailed tactical plans across channels.
• Strong data analysis and client relationship management.
• Familiar with WPP Open Intelligence and media testing frameworks.

Responsibilities

• Line management and mentorship for junior team members.
• Act as primary day-to-day client contact for integrated planning.
• Translate brand strategies into tactical media roadmaps across channels.
• Lead cross-channel optimisation and performance measurement initiatives.

Skills

Media planning

Cross-channel planning

Data analysis

Client management

AI-driven tools

Tools

WPP Open

AI tools

Job description

WPP Media is seeking an Associate Director Implementational Planning in the UK to lead cross-channel media planning and activation, translating client strategies into detailed implementational plans across digital, audio, VOD, and AV. You will ensure seamless execution and measurable brand outcomes while collaborating with specialist teams and using the OASIS framework within the WPP Open ecosystem.

You will report to the Implementational Planning Business Director and mentor junior staff,