Cross-Channel Implementation Lead

Wppmedia; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Competitive medical

Group retirement plans

Vision and dental insurance

Paid time off

Partner discounts

Mental health awareness days

Job summary

WPP Media in the UK is seeking an Associate Director Implementational Planning to lead day-to-day cross-channel media planning and activation, translating client strategies into detailed plans across digital, audio, VOD, and AV. You will collaborate with Strategists and Comms Planners, ensuring measurable outcomes and strong client relationships.

The role focuses on cross-channel optimisation, advanced measurement, and testing new tools within the WPP Open ecosystem, reporting to the

Qualifications

• Extensive experience in media planning, digital activation, or implementational planning.
• Expertise in cross-channel planning, data analysis, integrated media testing, and client relationship management.
• Ability to translate high-level brand and performance strategies into detailed, actionable tactical plans across the media mix per the OASIS framework.
• Advanced knowledge of the media landscape and core media buying platforms and how they intersect.
• Strong understanding of audience insights, analytics, and leveraging data for optimisation including testing frameworks.

Responsibilities

• Line management and mentoring for junior team members.
• Serve as the primary day-to-day client contact for integrated planning and activation.
• Collaborate with Strategists and Comms Planners to translate strategies into tactical plans across channels.
• Lead cross-channel optimisation and measurement, refine plans based on data.
• Test new tools and technologies (AI-driven) within campaigns, leveraging WPP Open Intelligence.
• Foster cross-functional collaboration and maintain a unified approach with stakeholders.

Skills

Media planning

Cross-channel planning

Data analysis

Client management

OASIS framework

Tools

WPP Open

AI-driven tools

Job description

WPP Media in the UK is seeking an Associate Director Implementational Planning to lead day-to-day cross-channel media planning and activation, translating client strategies into detailed plans across digital, audio, VOD, and AV. You will collaborate with Strategists and Comms Planners, ensuring measurable outcomes and strong client relationships.

The role focuses on cross-channel optimisation, advanced measurement, and testing new tools within the WPP Open ecosystem, reporting to the