AI-Driven Cross-Channel Planning Manager

WPP; Manchester; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & Dental

Paid time off

Employee discounts

Mental health days

Hybrid work

Job summary

WPP is seeking an Implementational Planning Manager in the UK to lead cross-channel planning and activation. You will translate client media strategies into detailed, actionable plans across digital, audio, VOD, and AV, ensuring seamless delivery and measurable outcomes.

You will work with Account Directors and specialists, applying the OASIS framework and testing frameworks to optimise performance and drive client success in a hybrid office setting.

Qualifications

• Proven experience in media planning and activation across digital, audio, VOD, and AV.
• Strong data analysis skills and ability to translate strategies into actionable plans.
• Experience supporting complex client accounts with cross-channel campaigns.

Responsibilities

• Support Client Delivery by assisting account directors in planning and activation.
• Develop tactical plans across channels aligned with brand and performance goals.
• Assist in optimizing campaigns and coordinating insights for PCAs.
• Collaborate with cross-functional teams and leverage AI-driven testing where appropriate.

Skills

Media planning

Digital activation

Cross-channel planning

Data analysis

AI tools

Job description

WPP is seeking an Implementational Planning Manager in the UK to lead cross-channel planning and activation. You will translate client media strategies into detailed, actionable plans across digital, audio, VOD, and AV, ensuring seamless delivery and measurable outcomes.

You will work with Account Directors and specialists, applying the OASIS framework and testing frameworks to optimise performance and drive client success in a hybrid office setting.