Hybrid Account Director, Implementation & Media Strategy

WPP Media; Manchester; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Pension plan

Vision and dental insurance

Paid time off

Job summary

WPP Media in Manchester is seeking an Account Director, Implementation Planning to lead day-to-day cross-channel media planning and activation. You will translate client strategies into detailed implementational plans across digital, audio, VOD and AV, ensuring seamless execution and measurable outcomes.

You will collaborate with Strategists, Comms Planners and activation specialists, own client relationships, and drive testing and data-driven optimization within the WPP Open ecosystem.

Qualifications

• Extensive experience in media planning, digital activation, or implementational planning.
• Expertise in cross-channel planning (digital, audio, VOD, AV).
• Ability to translate high-level brand and performance strategies into detailed tactical plans.
• Advanced knowledge of the full media landscape and core media buying platforms.
• Strong understanding of audience insights and advanced analytics for optimisation.
• Proficiency in planning and optimisation tools (including WPP Open) and AI-driven tools.
• Proven ability to build trusted client relationships and manage expectations.
• Highly collaborative and able to foster cross-functional teamwork.

Responsibilities

• Line Management: Provide direct line management and development for junior team members.
• Client Delivery & Management: Act as primary day-to-day client connection and deliver integrated planning and activation.
• Cross-Channel Planning: Translate strategies into tactical plans across all channels.
• Optimisation & Performance: Lead cross-channel optimisation and testing, refining plans based on data.
• Innovation & Capability: Implement and test new tools and AI-driven tests within campaigns.
• Team Collaboration: Foster collaboration with internal teams and partners.

Skills

Media planning

Cross-channel planning

Data analytics

Client management

Media buying platforms

Audience insights

AI tools

Collaboration

Agile mindset

Tools

WPP Open

Job description

WPP Media in Manchester is seeking an Account Director, Implementation Planning to lead day-to-day cross-channel media planning and activation. You will translate client strategies into detailed implementational plans across digital, audio, VOD and AV, ensuring seamless execution and measurable outcomes.

You will collaborate with Strategists, Comms Planners and activation specialists, own client relationships, and drive testing and data-driven optimization within the WPP Open ecosystem.