Associate Director, Content Marketing Manager

Fitch Group; London; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

Join a forward-thinking company as an Associate Director, Content Marketing Manager, and play a pivotal role in shaping content strategies that drive business goals. In this dynamic position, you will collaborate with seasoned analysts and cross-functional teams to create impactful content that resonates with a diverse audience. This role offers the opportunity to thrive in a hybrid work environment, where innovation and professional growth are at the forefront. With a commitment to learning and a supportive culture, you'll make a meaningful impact in the financial markets while enjoying comprehensive benefits and a collaborative workplace.

Benefits

Hybrid Work Environment

Continuous Learning Opportunities

Retirement Planning

Tuition Reimbursement

Comprehensive Healthcare

Family-Friendly Policies

Paid Volunteer Days

Employee Resource Groups

Qualifications

• 5+ years in B2B marketing, preferably in financial services.
• Experience with marketing automation and CRM tools.

Responsibilities

• Develop and implement content marketing strategies.
• Write and curate content across various platforms.

Skills

B2B Marketing

Content Creation

SEO Optimization

Analytical Thinking

Copywriting

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Finance/Credit

Tools

HubSpot

Salesforce

Microsoft Office

Job description

CreditSights is currently seeking an Associate Director, Content Marketing Manager, based out of our London office.

Celebrating its 25th anniversary this year, CreditSights continues to offer award-winning, unbiased research on global credit markets, empowering clients to make informed investment decisions. With offices in New York, London, Singapore, Glasgow, Denver, and Charlotte, we serve a diverse global institutional client base, including banks, investment advisors, mutual funds, and hedge funds. As a leading voice in credit research, our expert insights are featured in top publications such as Bloomberg, The Wall Street Journal, and Financial Times. As a Fitch Solutions Company, CreditSights provides a dynamic environment fostering professional growth and innovation, where you collaborate with seasoned analysts to deliver critical intelligence in complex financial markets.

Working at CreditSights offers the chance to be part of a premier independent credit research firm, renowned for its in-depth analysis and insights. You'll collaborate with a team of seasoned analysts, delivering critical intelligence that helps clients navigate complex financial markets. This dynamic environment encourages professional growth and innovation, enabling you to make a meaningful impact in the field of credit research.

This is a senior marketing role supporting CreditSights, a Fitch Solutions Company. The Associate Director, Content Marketing Manager for CreditSights is responsible for creates and distributes valuable, relevant, and consistent content to attract and engage a target audience, ultimately driving business goals like brand awareness, traffic growth, and lead generation. The role reports to the Marketing Director for CreditSights.

What We Offer:

• Great opportunity to join a high growth business with a collaborative, performance driven culture
• Be part of a center of excellence where we partner closely with colleagues across Marketing, Sales and Product

We’ll Count on You To:

• Writing, editing, and curating various types of content, including blog posts, whitepapers, case studies, social media posts, email, newsletters, and website copy.
• Developing and implementing a content marketing strategy that aligns with business objectives and target audience needs.
• Ensuring content is optimized for search engines to improve visibility and drive organic traffic.
• Distributing content across various channels, including social media, email, and other relevant platforms.
• Identifying target audience demographics, preferences, and online behavior to inform content creation.
• Use A/B testing, landing page optimization, and other techniques to enhance conversion rates.
• Monitor and report on key performance metrics, providing insights and recommendations for improvement
• Work closely with cross-functional teams including sales, research, product, and customer success to ensure cohesive marketing efforts.
• Stay current with B2B marketing trends and best practices to continually improve our strategies.

What You Need to Have:

• Bachelor’s degree in marketing, finance/credit or related area of study
• 5+ years of experience in B2B marketing role
• Experience in financial services/credit markets a plus
• Previous experience using marketing automation (i.e., Hubspot) and/or CRM database management (i.e., Salesforce.com) tools
• Proficiency in Microsoft Office
• Analytical thinking focused on achieving sales outcomes and understanding how marketing activities contribute to superior results.

What Would Make You Stand Out:

• Experience in the financial industry, including B2B data and research
• Copywriting skills with meticulous and thorough attention to detail
• Innovative thinker, with a track record for translating strategic thinking into action plans and output
• Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution
• Proven track record of measuring and improving the effectiveness of lead generation efforts and each level of the funnel

Why Choose Fitch:

• Hybrid Work Environment: 3 days a week in office with the option to WFH the other 2 days of the week
• A Culture of Learning & Mobility: Dedicated trainings, leadership development and mentorship programs designed to ensure that your time at Fitch will be a continuous learning opportunity
• Investing in Your Future: Retirement planning and tuition reimbursement programs that empower you to achieve your short and long-term goals
• Promoting Health & Wellbeing: Comprehensive healthcare offerings that enable physical, mental, financial, social, and occupational wellbeing
• Supportive Parenting Policies: Family-friendly policies, including a generous global parental leave plan, designed to help you balance career and family life effectively
• Inclusive Work Environment : A collaborative workplacewhere all voices are valued, withEmployee Resource Groups that unite and empower our colleagues around the globe
• Dedication to Giving Back: Paid volunteer days, matched funding for donations and ample opportunities to volunteer in your community

Fitch is committed to providing global securities markets with objective, timely, independent and forward-looking credit opinions. To protect Fitch’s credibility and reputation, our employees must take every precaution to avoid conflicts of interest or any appearance of a conflict of interest.Should you be successful in the recruitment process at Fitch Ratings you will be asked to declare any securities holdings and other potential conflicts prior to commencing employment. If you, or your immediate family, have any holdings that may conflict with your work responsibilities, you may be asked to divest yourself of them before beginning work.

Fitch is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

#LI-RC1 #LI-Hybrid #LI-Solutions