Associate Director, Content Marketing Manager

Fitch Solutions; London; Hybrid; GBP 45,000 - 75,000; Full time

Job summary

Join a dynamic and innovative team as an Associate Director, Content Marketing Manager, where you will lead the creation and distribution of engaging content that drives brand awareness and lead generation. This role offers a unique opportunity to work in a hybrid environment, collaborating closely with cross-functional teams in a supportive culture that values professional growth. You will leverage your expertise in B2B marketing and analytical thinking to enhance strategies and deliver measurable results in the financial services sector. If you are passionate about content marketing and eager to make a meaningful impact, this position is perfect for you.

Benefits

Hybrid Work Environment

Continuous Learning Opportunities

Retirement Planning

Comprehensive Healthcare

Family-Friendly Policies

Paid Volunteer Days

Qualifications

• 5+ years of experience in B2B marketing role.
• Experience in financial services/credit markets is a plus.

Responsibilities

• Develop and implement content marketing strategies aligned with business goals.
• Write and curate various types of content, including blog posts and newsletters.

Skills

B2B Marketing

Content Creation

SEO Optimization

Analytical Thinking

Copywriting

Education

Bachelor's degree in Marketing

GCSE

Tools

Hubspot

Salesforce.com

Microsoft Office

Job description

Associate Director, Content Marketing Manager

This role is based in London, United Kingdom, and is a full-time position within the Marketing category at Fitch Solutions. The job involves creating and distributing valuable content to attract and engage target audiences, supporting business goals such as brand awareness, traffic, and lead generation. The role reports to the Marketing Director for CreditSights, a Fitch Solutions company.

Responsibilities:

• Develop and implement a content marketing strategy aligned with business objectives
• Create, edit, and curate various content types, including blog posts, whitepapers, case studies, social media posts, emails, newsletters, and website copy
• Optimize content for search engines and distribute across channels such as social media and email
• Analyze target audience demographics and online behavior to tailor content
• Use A/B testing and landing page optimization to improve conversion rates
• Monitor and report on key performance metrics, providing insights for improvement
• Collaborate with sales, research, product, and customer success teams to ensure cohesive marketing efforts
• Stay updated with B2B marketing trends and best practices

Qualifications:

• Bachelor's degree in marketing, finance, credit, or related field
• At least 5 years of experience in B2B marketing roles
• Experience in financial services or credit markets is a plus
• Experience with marketing automation tools (e.g., Hubspot) and CRM systems (e.g., Salesforce)
• Proficiency in Microsoft Office
• Strong analytical skills focused on sales outcomes and marketing contributions

Preferred Skills:

• Experience in the financial industry, including B2B data and research
• Copywriting skills with attention to detail
• Innovative thinking and strategic execution
• Excellent judgment, problem-solving, negotiation, and conflict resolution skills
• Proven success in measuring and enhancing lead generation effectiveness

Additional Benefits:

• Hybrid work environment (3 days in-office, 2 days WFH)
• Learning & mobility programs, retirement plans, healthcare, family-friendly policies, inclusive environment, and community engagement opportunities

Fitch is an equal opportunity employer committed to diversity and inclusion. Successful candidates will need to declare any potential conflicts of interest related to securities holdings.