Associate Director

Resources Group; Newbury; On-site; GBP 65,000 - 95,000; Full time

Job summary

Resources Group is seeking a Senior Research Consultant – Brand at Associate Director level to lead brand research programmes for global technology brands. You will translate business challenges into research solutions, deliver insights and strategic recommendations, and develop senior client relationships.

Expertise in quantitative brand research will be highly advantageous. The role involves shaping research approaches, advising clients, and contributing to the agency's brand research offering

Qualifications

• Proven ability to oversee end-to-end research programmes across quant, qual and mixed methods.
• Strong brand research experience and ability to translate business challenges into research solutions.
• Excellent client management and consultative skills.
• Commercial awareness with a track record of growing client accounts.

Responsibilities

• Oversee end-to-end research programmes from design through to delivery across quant, qual, and mixed methodologies.
• Act as a trusted adviser to clients, translating business challenges into research solutions.
• Deliver compelling insights and strategic recommendations and challenge clients constructively.

Skills

Brand research

Quantitative research

Qualitative research

End-to-end research programmes

Client relationship management

Job description

Senior Research Consultant – Brand - (akin to Associate Director level)

Move beyond project delivery and become a trusted adviser to global technology brands! You will be solving complex client challenges, shaping research approaches and strategically advising clients. This is a great opportunity to work with major international clients, lead impactful research programmes, and help shape strategic decisions through evidence-led insight. You will also play a key role when it comes to developing the agency’s brand research offer, supporting the growth of client accounts and strengthening the expertise of the research team.

Particular expertise in quantitative and brand research is essential, and you will work closely alongside the sales and account management teams to develop client relationships and to help identify opportunities to grow accounts. Your curiosity and drive will see you establish and develop new ways of working to drive growth for clients and the agency.

What you'll be doing:

Oversee and lead end-to-end research programmes from design through to delivery across quant, qual and mixed methodologies

Acting as a trusted adviser to clients, translating business challenges into research solutions

Delivering compelling insights and strategic recommendations – ability to challenge clients constructively and ask the right questions

Building and developing senior client relationships

Lead research into brand awareness, perceptions, positioning and performance

Sharing brand research knowledge and best practice with the wider research team

Take ownership for resolving issues and manage client expectations

Supporting proposals, pitches and account growth initiatives

Strong agency-side market research experience around Associate Director level – B2B Tech experience is highly advantageous

Strong all-round methodological experience across quantitative, qualitative and mixed-method research (must have a particular expertise in quant)

Strong brand research experience

Excellent client management and consultative skills

Ability to turn complex business questions into actionable research programmes

Commercial awareness and a proven track record in this area

Highly confident presenter and communicator

A strong interest in the technology sector

Excellent starting salary and benefits package!