Senior Brand Research Lead - Strategy & Growth in Tech

Resources Group; Newbury; On-site; GBP 65,000 - 95,000; Full time

Job summary

Resources Group is seeking a Senior Research Consultant – Brand at Associate Director level to lead brand research programmes for global technology brands. You will translate business challenges into research solutions, deliver insights and strategic recommendations, and develop senior client relationships.

Expertise in quantitative brand research will be highly advantageous. The role involves shaping research approaches, advising clients, and contributing to the agency's brand research offering

Qualifications

• Proven ability to oversee end-to-end research programmes across quant, qual and mixed methods.
• Strong brand research experience and ability to translate business challenges into research solutions.
• Excellent client management and consultative skills.
• Commercial awareness with a track record of growing client accounts.

Responsibilities

• Oversee end-to-end research programmes from design through to delivery across quant, qual, and mixed methodologies.
• Act as a trusted adviser to clients, translating business challenges into research solutions.
• Deliver compelling insights and strategic recommendations and challenge clients constructively.

Skills

Brand research

Quantitative research

Qualitative research

End-to-end research programmes

Client relationship management

Job description

Resources Group is seeking a Senior Research Consultant – Brand at Associate Director level to lead brand research programmes for global technology brands. You will translate business challenges into research solutions, deliver insights and strategic recommendations, and develop senior client relationships.

Expertise in quantitative brand research will be highly advantageous. The role involves shaping research approaches, advising clients, and contributing to the agency's brand research offering