Associate, Business Generation

Turner Townsend; City of Westminster; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading consultancy firm is seeking a proactive Business Generation professional to lead development initiatives in the UK Defence Sector. You'll drive strategic marketing campaigns, enhance market presence, and cultivate relationships with key clients to secure new business in Defence. This role requires strong leadership, strategic planning, and a commitment to best practices in bid management. The position offers opportunities to engage with multiple teams and shape the sector's approach to business generation.

Qualifications

• Experience in business generation within the Defence Sector.
• Ability to drive strategic initiatives and campaigns.
• Strong understanding of bid strategies and client relations.

Responsibilities

• Lead the development of the Defence Sector Business Generation Plan.
• Manage UK-wide marketing campaigns focused on Defence.
• Cultivate relationships with key Defence clients.

Skills

Proactive business development

Strategic planning

Relationship building

Marketing campaign execution

Digital platform utilization

Tools

CRM tools

Digital marketing platforms

LinkedIn

Job description

We are seeking a proactive and strategic Business Generation professional to lead and drive business development initiatives within our UK Defence Sector. This role is pivotal in shaping and executing campaigns, enhancing market presence, and supporting bid strategies to secure new business. You will work closely with our UK Defence Managing Director, sector leadership, Head of Markets, Head of Major Bids, campaign managers and client teams to position Turner & Townsend as a trusted partner in Defence.,

• Lead the development and execution of the Defence Sector Business Generation Plan, aligned with sector strategy and growth targets.
• Drive UK-wide marketing campaigns focused on Defence brand, propositions, products and services.
• Identify and cultivate relationships with key Defence clients, industry bodies, and membership organisations to expand market reach.
• Collaborate with bid teams to position Turner & Townsend for success in upcoming Defence tenders.
• Manage and ensure best practice is shared with our Bid to Win library to drive best practice responses to bids.
• Develop and manage sector-specific events, webinars, and thought leadership initiatives.
• Create and promote case studies, success stories, and best practice materials to support business generation.
• Leverage digital platforms (LinkedIn, DotDigital, CRM tools) to execute targeted campaigns.
• Monitor and report on campaign performance, contributing to quarterly board reporting and strategic reviews.
• Work closely with UK Communications Team to align messaging and amplify sector visibility.