Assistant Store Manager – West Midlands Designer Outlet | 40h

Rituals UK & Ireland (B Corp™); Cannock; On-site; GBP 26,000 - 36,000; Full time

Benefits offered by this job

Onboarding: Rituals Root camp

Monthly Kick-Off events

Performance bonus up to 12%

Employee discounts

Growth opportunities

Job summary

Rituals UK & Ireland (B Corp™) is seeking a store professional to lead in the Store Manager's absence, blending frontline customer service with team coaching. You will own daily operations, rota planning, and product demonstrations to deliver the signature Feel Good Experience.

You will partner with the Store Manager on sales strategies, mentor Sales Advisors to reach targets, and maintain luxury boutique standards, ensuring attentive service and seamless back-office work during opening hours

Qualifications

• Experience in retail or customer service at a similar level.
• Strong coaching and people-management skills.

Responsibilities

• Lead in Store Manager's absence and oversee daily operations.
• Collaborate with Store Manager on rota planning and sales strategies.
• Answer complex product questions and demonstrate products to customers.
• Own inventory, cash handling, and back-office tasks to keep the store running smoothly.
• Develop the team through coaching and performance conversations to reach targets.
• Act as a polished brand ambassador and uphold luxury boutique standards.

Skills

Retail experience

Coaching

Job description

Are you a true beauty and wellbeing enthusiast? Great at coaching people? Ready for a role that mixes shop floor work and team coaching? You might be exactly who we're looking for.

Share your talents

Lead in your Store Manager's absence – take full responsibility for daily operations, team decisions, and coaching Sales Advisors.

Partner with your Store Manager – work together on rota planning, sales strategies, and plans to make colleagues and customers even happier.

Be the product expert – handle complex customer questions, demonstrate products like a pro, and embody our signature Feel Good Experience.

Own the operations side – take care of rota management, inventory, cash handling, and all essential back-office work that keeps the store running smoothly.

Develop your team and make targets fun – you're great at coaching, know exactly what to say to help people grow, and you turn sales into a game everyone wants to play.

Be a brand ambassador – you look polished and professional, and you pay attention to every detail that matters for a luxury boutique.

Bring all of you

Similar level of experience in retail or customer service.

Can't imagine being behind a desk all day. You get a genuine kick out of retail - the rush, the variety, the puzzle-solving.

Are results driven, always looking for your next win and you naturally turn conversations into purchases.

Have strong people skills and easily adapt to different personalities - you know how to inspire your team, collaborate with your Store Manager, and connect with customers (whether they're chatty or more reserved).

You’re available to work during opening hours, which include evenings and weekends.

Benefits of working at Rituals

• Rituals Root camp: our extensive onboarding programme where we teach you everything about our brand and your role with us.
• Our famous, monthly Kick-Off (we ALL look forward to) where we check out new products, have workshops, evaluate numbers and make plans for the month ahead. Trust us, you'll love it.
• Potential monthly bonus of 12% on top of your gross salary, when shop targets are met (applies to contracts of 16+ hours).
• Employee discounts, goodie bags, various wellbeing perks, and access to special events like our Rituals Live Event and the Global Rituals Brand Show.
• All the growth opportunities. Think leadership programmes, our learning platform (called The Book of Rituals) and coaching on the job.