Assistant Store Manager - Regent Street

Guess Europe Sagl; Greater London; On-site; GBP 30,000 - 40,000; Full time

Benefits offered by this job

Staff Uniform

Store Discount

Monthly Target Bonus

Job summary

Guess Europe Sagl is seeking an Assistant Store Manager in London to act as second in command to the Store Manager, ensuring smooth day-to-day operations and driving sales growth. You will lead a team, uphold customer service standards, and oversee merchandising, training, and store performance.

The role involves setting sales plans, coaching staff, and maintaining profitability and stockroom organization across the store. Travel to other locations may be required and a monthly bonus is possible.

Responsibilities

• Ensuring the store exceeds profitability expectations and KPI targets by driving sales and motivating the team
• Setting the overall store sales plan yearly/monthly/daily for the store and for individual departments
• Maintaining an excellent level of customer service by delivering a friendly, consistent Customer Experience
• Analyzing sales across departments to improve basket size, conversion and overall sales
• Identifying coaching and training needs and ensuring ongoing staff development and performance reviews
• Recruiting, hiring and retaining high-quality managers and associates to support succession planning
• Maintaining visual merchandising standards, promotions, and store cleanliness across the floor and stockroom
• Meeting or exceeding profitability in sales, payroll, and shrinkage; executing strategies to maximize sales and control costs
• Maintaining strong communication with the team and conducting regular performance appraisals

Job description

Position Overview

The Assistant Manager is second in command to the Store Manager and assists the Store Manager with all everyday activities. He/she should be capable of looking after the store when the Store Manager is absent. Therefore he/she is responsible for maintaining sales performance, profitability, customer satisfaction, merchandising standards, store operations and training and development across the entire store.

Job Description

• Ensuring the store exceeds the profitability expectations and exceeds all KPI targets by driving sales and motivating the team
• Setting the overall store sales plan yearly/monthly/daily and by individual and department
• Ensuring that an excellent level of customer service is a priority at all times by executing and achieving the Customer Experience consistently by providing a friendly environment including greeting and acknowledgement on entrance into the store.
• Analysing sales across all departments and categories in order to improve on current average basket, conversion and overall sales
• Identify strengths, weaknesses and training needs of the team, ensuring all staff complete training as per company guidelines and providing ongoing development and coaching
• Network, recruit, hire and retain high quality management and associates to fill store profile and support succession planning.
• Maintain all visual merchandising standards, directives, promotions, and overall cleanliness and organisation of the sales floor and stockroom.
• Meet or exceed profitability expectations in sales, payroll and shrink conversion
• Create and execute strategies to maximise store sales and minimise expenses
• Maintain high communication levels with every team member and carry out personal appraisals on a regular basis

Additional duties and responsibilities

• Participating in and attending all store meetings and other related functions
• Performing housekeeping and maintenance duties as required
• Willing and being available to travel and work from different locations when necessary
• Maintaining standards in line with the requirements of the job and any policies currently in place
• Assuming and completing other duties as assigned by management from time to time
• Working any additional hours as to the requirements of the job
• Adhering to procedures relating to the proper use and care of equipment and materials for which the role has responsibility

• Staff Uniform
• Store Discount
• Monthly Target Bonus