Assistant Store Manager - Cardiff (New Store Opening)

Charles Tyrwhitt; Cardiff; On-site; GBP 24,000 - 30,000; Full time

Job summary

A leading company in men's fashion is looking for an Assistant Store Manager for their Cardiff location, opening in November 2025. The role centers on driving sales, providing excellent customer service, managing inventory, and coaching the sales team to excel. Candidates should have prior retail management experience, strong leadership skills, and a proactive approach.

Benefits

Competitive salary plus quarterly bonus

Uniform allowance every 6 months

Support for commuting with cycle-to-work schemes

Professional development through Tyrwhitt Academy

Staff discount from day one

Fun activities and team-building events

Partnerships with charities

Entrepreneurial environment

Qualifications

• Previous retail management experience preferred.
• Ability to lead and inspire teams to high standards.
• Strong skills in coaching and customer relationship management.

Responsibilities

• Lead and collaborate with the sales team to exceed sales targets.
• Train team on service and sales standards.
• Support Store Manager with stock management and compliance.

Skills

Leadership

Coaching

Commercial Skills

Analytical Skills

Customer Service

Relationship Building

Tools

Microsoft Office

Job description

The Role

At Charles Tyrwhitt, our purpose is to make it easy for men to dress well, and we rely on our specialist teams to achieve this.

We are currently seeking an Assistant Store Manager for our new store in Cardiff, opening in November 2025!

What you will be doing

The Assistant Manager plays a key role in the store's leadership, focusing on exceeding sales targets, achieving KPI goals, delivering excellent customer service, and driving operational metrics. You will lead and collaborate with the sales team to identify sales opportunities, coach high performers, build customer relationships, manage appointments, and handle customer feedback alongside the Store Manager.

Strong selling skills and product knowledge are essential for delivering high-quality customer service. You will train the team on CT's service and sales standards, encourage the use of training tools such as reports, VM directives, and courses on the Tyrwhitt Academy, and foster a positive store culture that is professional and enjoyable for both staff and customers.

Additionally, you will support the Store Manager with data analysis, stock management, cost control, recruitment, HR, health and safety, and compliance.

What we are looking for

Applicants should have:

• Previous retail management experience
• Ability to lead, inspire, and motivate teams to high standards
• Coaching and leadership skills
• Strong commercial and analytical skills
• Experience in stock management and loss prevention
• Proficiency with systems and Microsoft Office
• Excellent relationship-building and stakeholder management skills

We value individuals who align with our 3 BE's: BE the BOSS, BE the CUSTOMER, and BE the BEST, and who bring a proactive, entrepreneurial attitude.

What you can expect from us:

• Competitive salary plus quarterly bonus
• Uniform allowance refreshed every 6 months
• An entrepreneurial environment encouraging innovation
• Staff discount from day one, including from The White Company
• Support for commuting with cycle-to-work schemes and relocation packages
• Fun activities and team-building events
• Partnerships with charities and sustainability initiatives
• Professional development through the Tyrwhitt Academy and apprenticeship programs

Who we are

Founded over three decades ago by Nicholas Charles Tyrwhitt Wheeler, our mission is to make it easy for men to dress well. Starting with high-quality shirts, we now offer complete wardrobe solutions for every occasion, with a presence in London, Manhattan, and beyond. We are committed to sustainability, social responsibility, and creating a diverse, engaging culture where everyone can thrive, guided by our 3 BE-liefs: BE the BOSS, BE the CUSTOMER, and BE the BEST.