Assistant Store Manager

Jewells; London; On-site; GBP 28,000 - 35,000; Full time

Job summary

Jewells is seeking an Assistant Store Manager for their London location. This role involves leading a team to deliver exceptional customer experiences while driving sales and operational excellence. Candidates should have 2-3 years of retail experience and a passion for fashion and styling.

Benefits

Competitive Salary + Commission & Bonuses

Career Growth

Jewellery Allowance & Generous Team Discounts

Full Training in Piercing & Jewellery Welding

Exciting Incentives & Competitions

Birthday Day Off

Qualifications

• 2-3 years’ retail experience in jewellery, fashion, or luxury retail.
• Ability to motivate and lead a team.
• Flexibility for evenings and weekends.

Responsibilities

• Deliver a world-class customer experience.
• Support in driving sales and store performance.
• Coach and develop the team.

Skills

Leadership

Customer-first mindset

Problem solving

Sales driven

Job description

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This range is provided by Jewells. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Westfield London - White City

Our Story

At JEWELLS, we don’t just sell jewellery—we help people express themselves with confidence. Blending trend-led design with casual luxury, we create immersive retail experiences that go beyond jewellery, offering permanent jewellery, fine line tattooing, and curated piercing services.

With ambitious global expansion plans (1,000 stores in 45 countries!), now is the perfect time to join our growing team.

About The Role

As Assistant Store Manager, you’ll be the right hand to the Store Manager, ensuring the store runs seamlessly while delivering an unforgettable luxury retail experience.

You’ll motivate and inspire the team, helping them exceed sales targets while making every customer feel like their best self. Your role will also involve hands-on learning—you’ll receive full training in Piercing & Jewellery Welding, enabling you to support the store team in delivering these specialist services.

This is a fast-paced, dynamic role, perfect for someone who thrives on leading, coaching, and driving sales while also embracing new skills.

What You’ll Do:

• Deliver a world-class customer experience – Lead by example, ensuring every interaction is warm, personalised, and memorable.
• Support in driving sales & store performance – Assist in executing sales strategies, achieving KPIs, and identifying growth opportunities.
• Become a trained expert in Piercing & Jewellery Welding – Support the team in delivering these specialist services to enhance the customer experience.
• Coach & develop the team – Help train, inspire, and empower your team to perform at their best.
• Operational excellence – Oversee inventory, loss prevention, and visual merchandising to keep the store running smoothly.
• Step up when needed – Confidently take charge in the Store Manager’s absence and act as a key point of communication.
  
  

What We’re Looking For:

• 2-3 years’ retail experience within jewellery, fashion and/ or luxury retail.
• Leadership qualities – A natural motivator who thrives in a fast-paced environment. Ability to step up when the Store Manager is Absent.
• Customer-first mindset – Passionate about delivering an exceptional shopping experience.
• Become a trained expert in Piercing & Jewellery Welding – Support your team in delivering these specialist services – No prior experience needed, full certification provided!
• Results-driven – Confident with KPIs, sales targets, and store profitability.
• A proactive problem solver – Able to adapt, take initiative, and find solutions.
• Passion for fashion & styling – Keeps up with trends and understands the power of personalisation.
• Flexibility – Available for evenings, weekends, and peak trading periods.
  
  

Perks & Benefits:

• Competitive Salary + Commission & Bonuses
• Career Growth – Develop your skills and grow with a global brand.
• Jewellery Allowance & Generous Team Discounts
• Full Training in Piercing & Jewellery Welding (Certification Provided)
• Exciting Incentives & Competitions
• Birthday Day Off
  
  

At JEWELLS, we celebrate diversity and inclusivity, welcoming applicants from all backgrounds.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Retail

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