Assistant Store Manager

Agile Retail; Birmingham; On-site; GBP 33,000 - 40,000; Full time

Benefits offered by this job

Bonus

Store Discount

L&D Programmes

Part Of Something Huge

Job summary

GARAGE is opening a new store in Bullring Shopping Centre, Birmingham, and seeks an Assistant Store Manager to lead a high-performing team. You will drive brand presence, deliver exceptional service, and exceed sales targets while ensuring operational excellence.

We value fashion passion, leadership across large teams, and an ability to recruit, train, and coach staff. This full-time role offers bonus opportunities and a route to grow with a global fashion movement.

Qualifications

• 2+ years in an Assistant Store Manager role, preferably in fashion.
• Experience leading large teams and driving store performance.
• Passion for fashion and customer-first mindset.
• Strong visual merchandising flair and brand standards.
• Social media savvy to support brand image.

Responsibilities

• Set and communicate sales and productivity targets for the team.
• Schedule staff to align with expected store coverage.
• Lead by example to deliver outstanding customer service.
• Develop a high-performing team through training and coaching.
• Drive store profitability by achieving sales and KPI targets.
• Ensure all visual merchandising aligns with brand directives.
• Maintain high store availability and operational excellence.
• Uphold safety and compliance in daily operations.
• Support omni-channel goals with in-store execution.

Skills

Leadership

Team management

Customer service

Fashion industry

VM/visual merchandising

Social media

Entrepreneurial spirit

Job description

Position: Assistant Store Manager – NEW STORE OPENING JAN

Location: Bullring Shopping Centre, Birmingham

Salary: £36,500 PLUS BONUS

Contract: Full Time – Permanent

Benefits:

• Bonus
• Store Discount
• L&D Programmes
• Part Of Something Huge

We’re not just a fashion brand - we’re a movement. And now, we’re bringing that bold energy across the pond - Hello, UK! At GARAGE, we live for unapologetic confidence, turning everyday moments into something unforgettable, and creating spaces where everyone can feel fearless. With stores across North America and a community that’s always growing, we’re looking for team players who want to make their mark. If you’re ready to bring the energy, connect with our community, and live unapologetically - you belong here! Our core strengths are rooted in our team, our innovation and our customers. We are proud to hire and retain aspirational leaders who are driven to achieve great things and are recognised for their entrepreneurial spirit.

The Role:

Reporting to the Store Manager, your main focus as Assistant Store Manager is to cultivate brand awareness in the UK market, while promoting a positive shopping experience and building loyal customer relationships. You produce outstanding business results by leading and inspiring a high performing team to drive operational efficiency and excellent standards. You demonstrate great leadership through recruiting, training, and coaching your team members. You maximise the store’s profitability by achieving and surpassing sales and productivity targets:

• Provide clear sales and productivity targets for the team to achieve, inspiring and developing them to be the best they can be.
• Align employee work schedules with sales plans to ensure appropriate floor coverage.
• Role model and develop a culture of outstanding service and best in class customer experience, ensuring every customer interaction is elevated.
• Advocate the importance of being a passionate Garage brand ambassador, building a team who are passionate about the brand.
• Deliver all visual merchandising directives to the highest possible standard.
• Develop the store’s operational excellence with store availability always above expectations.
• Ensure the Store is working in a safe and compliant way throughout the day-to-day operations.
• Embrace the company’s omni-channel goals and deliver in store as needed.

About You:

• Min 2 years Assistant Store Manager experience, preferably from a HS fashion background
• Previous experience managing large teams
• Managed a high turnover store before
• Passion for fashion and is extremely customer-orientated
• Flair for VM, brand standards and training
• Social Media savvy and can further leverage the brands image though it
• Entrepreneurial spirit, Inspirational leader & authentic individual

Our Promise

no day will be like the last - we aim to be better today than we were yesterday. Come and shape the future of the GARAGE UK expansion.