Assistant Sales Manager, Watford

Renault Group; Watford; On-site; GBP 35,000 - 70,000; Full time

Benefits offered by this job

ECOS/ECOP vehicle scheme

Family Car Scheme

Car insurance included

Pension scheme

Staff discounts on vehicles, parts, &c

Share Incentive Scheme

Cycle to Work scheme

Discounted gym membership

Enhanced Maternity/Paternity policies

Job summary

Renault Watford is seeking an experienced Assistant Sales Manager to join our leadership team. You will support the General Sales Manager, coach the sales team, and drive performance across new and used vehicle sales while maintaining high standards of customer experience and finance compliance.

The role requires a proven track record in automotive retail sales, strong understanding of finance products, and the ability to lead in the absence of the General Sales Manager.

Qualifications

• Candidates with experience as a Sales Controller, Business Manager, Transaction Manager, F&I Manager, Assistant Sales Manager or Senior Sales Executive within a franchised automotive dealership.
• Experience in new and/or used vehicle sales within franchised automotive dealership environments.
• Strong understanding of finance and insurance products and experience coaching Sales Executives.
• Proven track record in automotive retail sales.
• Full UK driving licence (manual and automatic).

Responsibilities

• Support the General Sales Manager in delivering new and used vehicle sales targets, profitability objectives and manufacturer standards
• Coach, develop and support the Sales Team to maximise customer engagement, conversion rates, product knowledge and process compliance
• Monitor sales performance, activity levels, key performance indicators, forecasts, stock turn and sales pipeline activity
• Structure vehicle deals and assist with complex sales transactions where required
• Present and oversee finance, insurance and add-on products in a compliant and customer-focused manner
• Work with finance providers and lenders to secure suitable funding solutions for customers
• Support vehicle appraisals, stock acquisition, pricing strategies, preparation planning and stock management activity
• Ensure leads, enquiries, appointments, follow-up activity and customer escalations are handled professionally and effectively
• Maintain high standards of compliance, manufacturer process adherence and customer satisfaction
• Lead the Sales operation in the General Sales Manager's absence

Skills

Sales leadership

Coaching

Finance knowledge

CRM systems

Communication

Tools

CRM systems

Dealership management systems

Sales performance reporting tools

Job description

Assistant Sales Manager

Renault Watford (WD18)

£35,000 pa basic salary, OTE £70,000 pa (uncapped) + ECOP Company Car

5-day week

Join Our Sales Leadership Team at Renault Watford

Renault Retail Group is looking for an experienced Assistant Sales Manager to join our team at Renault Watford.

This role combines commercial, coaching and finance leadership responsibilities typically associated with Sales Controller and Business Manager positions.

Working alongside the General Sales Manager, you'll support the performance, profitability and day-to-day operation of the Sales Team, helping Sales Executives succeed whilst maintaining high standards of customer experience, finance compliance and operational effectiveness.

You'll help lead a combined New and Used Car Sales Team comprising Sales Executives and support colleagues across the wider dealership Sales operation.

What You'll Do

• Support the General Sales Manager in delivering new and used vehicle sales targets, profitability objectives and manufacturer standards
• Coach, develop and support the Sales Team to maximise customer engagement, conversion rates, product knowledge and process compliance
• Monitor sales performance, activity levels, key performance indicators, forecasts, stock turn and sales pipeline activity
• Structure vehicle deals and assist with complex sales transactions where required
• Present and oversee finance, insurance and add-on products in a compliant and customer-focused manner
• Work with finance providers and lenders to secure suitable funding solutions for customers
• Support vehicle appraisals, stock acquisition, pricing strategies, preparation planning and stock management activity
• Ensure leads, enquiries, appointments, follow-up activity and customer escalations are handled professionally and effectively
• Maintain high standards of compliance, manufacturer process adherence and customer satisfaction
• Lead the Sales operation in the General Sales Manager's absence

What We're Looking For

We're keen to hear from candidates with previous experience as a Sales Controller, Business Manager, Transaction Manager, F&I Manager, Assistant Sales Manager or Senior Sales Executive within a franchised automotive dealership environment.

Applicants may have developed their experience in new vehicle sales, used vehicle sales or combined retail sales operations.

You should be able to demonstrate a successful track record in automotive retail sales, a strong understanding of finance and insurance products, and experience coaching or developing Sales Executives. Strong organisational, communication and relationship-building skills are essential.

Experience using CRM systems, dealership management systems and sales performance reporting tools would be advantageous.

Experience with Renault, Dacia or approved used vehicle operations would be beneficial but is not essential.

Driving Licence Requirement: A full UK driving licence (manual and automatic vehicles) is essential for this role.

Hours & Pay

This role operates on a 5-day working week, typically comprising four weekdays plus Saturday.

Working hours are 8:30am–6:00pm Monday to Friday and 8:30am–5:00pm Saturday. A 1-hour lunch break applies.

Basic salary is £35,000 pa, with OTE of £70,000 pa that is achievable, regularly reached and uncapped.

Access to Renault Retail Group's ECOS/ECOP vehicle scheme is included, providing a tax-efficient, high-specification vehicle that is replaced annually.

Company Benefits

• Access to a tax-efficient new car scheme (ECOS/ECOP), with high-specification vehicles replaced annually
• Family Car Scheme available for close family members, typically from £139 per month, with vehicles replaced annually
• Eligibility applies after probation for the first vehicle, with a second vehicle available after 12 months' service
• Car insurance included on both schemes
• 33 days' annual leave including Bank Holidays (option to buy or sell additional days)
• Pension scheme with life assurance
• Staff discounts on vehicles, parts, servicing and accessories
• Share Incentive Scheme
• Mortgage and pension advice seminars
• Excellent manufacturer training and clear career development opportunities
• Cycle to Work scheme, including e-bikes
• Discounted gym membership
• Enhanced Maternity and Paternity policies
• Eye test voucher scheme