Assistant Sales Manager

Retail Renault Group UK Ltd.; Watford; On-site; GBP 32,000 - 39,000; Full time

Benefits offered by this job

ECOS/ECOP vehicle scheme

Family Car Scheme for relatives

Second vehicle after 12 months

Car insurance on both schemes

33 days' annual leave including Bank H

Pension scheme with life assurance

Staff discounts on vehicles, parts, &c

Share Incentive Scheme

Mortgage and pension advice seminars

Cycle to Work scheme with e-bikes

Discounted gym membership

Enhanced Maternity and Paternity

Eye test vouchers

Job summary

Renault Watford is seeking an experienced Assistant Sales Manager to lead and develop the sales team in delivering new and used vehicle targets. You will coach staff, manage performance, and ensure compliance across finance, insurance and add-ons while maintaining high customer satisfaction.

The role requires a proven track record in automotive retail sales, strong finance product knowledge, and excellent coaching abilities. A full UK driving license is essential. 5-day week with Saturday work.

Qualifications

• Experience in franchised automotive dealerships or similar high-volume sales environments.
• Strong track record in coaching sales teams to improve engagement and conversions.
• Solid understanding of finance and insurance products and compliant selling.

Responsibilities

• Support the General Sales Manager in delivering vehicle sales targets and profitability.
• Coach and develop the Sales Team to maximise engagement and conversions.
• Monitor performance, forecasts, stock turnover and sales pipeline activity.
• Structure deals and assist with complex transactions.
• Present and oversee finance, insurance and add-on products.
• Collaborate with finance providers to secure funding solutions for customers.
• Assist with stock management, pricing strategy and appraisals.
• Ensure leads, appointments and follow-ups are handled effectively.
• Maintain high standards of compliance and customer satisfaction.
• Lead sales operations in the General Sales Manager's absence.

Skills

Leadership & coaching

Sales target attainment

F&I product knowledge

CRM experience

Job description

Assistant Sales Manager

Renault Watford (WD18)

£35,000 pa basic salary, OTE £70,000 pa (uncapped) + ECOP Company Car

5-day week

Join Our Sales Leadership Team at Renault Watford

Renault Retail Group is looking for an experienced Assistant Sales Manager to join our team at Renault Watford.

What You'll Do

• Support the General Sales Manager in delivering new and used vehicle sales targets, profitability objectives and manufacturer standards
• Coach, develop and support the Sales Team to maximise customer engagement, conversion rates, product knowledge and process compliance
• Monitor sales performance, activity levels, key performance indicators, forecasts, stock turn and sales pipeline activity
• Structure vehicle deals and assist with complex sales transactions where required
• Present and oversee finance, insurance and add-on products in a compliant and customer-focused manner
• Work with finance providers and lenders to secure suitable funding solutions for customers
• Support vehicle appraisals, stock acquisition, pricing strategies, preparation planning and stock management activity
• Ensure leads, enquiries, appointments, follow-up activity and customer escalations are handled professionally and effectively
• Maintain high standards of compliance, manufacturer process adherence and customer satisfaction
• Lead the Sales operation in the General Sales Manager's absence

What We're Looking For

We're keen to hear from candidates with previous experience as a Sales Controller, Business Manager, Transaction Manager, F&I Manager, Assistant Sales Manager or Senior Sales Executive within a franchised automotive dealership environment.

Applicants may have developed their experience in new vehicle sales, used vehicle sales or combined retail sales operations.

You should be able to demonstrate a successful track record in automotive retail sales, a strong understanding of finance and insurance products, and experience coaching or developing Sales Executives. Strong organisational, communication and relationship-building skills are essential.

Experience using CRM systems, dealership management systems and sales performance reporting tools would be advantageous.

Experience with Renault, Dacia or approved used vehicle operations would be beneficial but is not essential.

Driving Licence Requirement

A full UK driving licence (manual and automatic vehicles) is essential for this role.

Hours & Pay

This role operates on a 5-day working week, typically comprising four weekdays plus Saturday.

Working hours are 8:30am-6:00pm Monday to Friday and 8:30am-5:00pm Saturday. A 1-hour lunch break applies.

Basic salary is £35,000 pa, with OTE of £70,000 pa that is achievable, regularly reached and uncapped.

Access to Renault Retail Group's ECOS/ECOP vehicle scheme is included, providing a tax-efficient, high-specification vehicle that is replaced annually.

Company Benefits

• Access to a tax-efficient new car scheme (ECOS/ECOP), with high-specification vehicles replaced annually
• Family Car Scheme available for close family members, typically from £139 per month, with vehicles replaced annually
• Eligibility applies after probation for the first vehicle, with a second vehicle available after 12 months' service
• Car insurance included on both schemes
• 33 days' annual leave including Bank Holidays (option to buy or sell additional days)
• Pension scheme with life assurance
• Staff discounts on vehicles, parts, servicing and accessories
• Share Incentive Scheme
• Mortgage and pension advice seminars
• Excellent manufacturer training and clear career development opportunities
• Cycle to Work scheme, including e-bikes
• Discounted gym membership
• Enhanced Maternity and Paternity policies
• Eye test voucher scheme