Assistant F&B Sales Manager

Accor Hotels; Cardiff; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading company in the hospitality sector is seeking an Assistant F&B Sales Manager to drive sales and revenue growth in the food and beverage department. The role involves developing strategies, maintaining client relationships, and ensuring seamless F&B service for events. Candidates should have proven experience in F&B sales and strong communication skills.

Qualifications

• Proven experience in F&B sales, hospitality, or events (typically 3–5 years).
• Strong communication, negotiation, and presentation skills.
• Understanding of food and beverage products and service standards.

Responsibilities

• Identify and pursue new business opportunities within hospitality, catering, and events.
• Develop and implement sales strategies to meet and exceed revenue targets.
• Collaborate with kitchen and service teams to ensure smooth execution of F&B services.

Skills

Communication

Negotiation

Presentation

Tools

CRM software

Microsoft Office Suite

Job description

Company Description

Fairmont Hotels & Resorts is where the intimate equally coexists with the infinite – an unrivaled portfolio of more than 90 extraordinary hotels where grand moments of life, heartfelt pleasures and personal milestones are celebrated and remembered long after any visit. Since 1907, Fairmont has created magnificent, meaningful and unforgettable hotels, rich with character and deeply connected to the history, culture and community of its destinations – places such as The Plaza in New York City, The Savoy in London, Fairmont San Francisco, Fairmont Banff Springs in Canada, Fairmont Peace Hotel in Shanghai, and Fairmont The Palm in Dubai. Famous for its engaging service, awe-inspiring public spaces, locally inspired cuisine, and iconic bars and lounges, Fairmont also takes great pride in its pioneering approach to hospitality and leadership in sustainability and responsible tourism practices. Fairmont is part of Accor, a world leading hospitality group counting over 5,400 properties throughout more than 110 countries, and a participating brand in ALL - Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.

Job Description

The Assistant F&B Sales Manager is responsible for driving sales and revenue growth in the food and beverage department. This role involves creating and maintaining relationships with clients, identifying new business opportunities, developing sales strategies, and ensuring the seamless coordination of F&B services for events and daily operations.

1.Identify and pursue new business opportunities within the hospitality, catering, and events sectors.

2.Develop and implement sales strategies to meet and exceed revenue targets.

3.Conduct market research to stay updated on trends, competition, and client needs.

4.Prepare and deliver compelling sales presentations and proposals.

5.Build and maintain strong relationships with existing and potential clients.

6.Understand client requirements and customize F&B offerings to suit their needs.

7.Handle client queries, negotiations, and follow-ups in a professional manner.

8.Collaborate with the kitchen, service, and events teams to ensure smooth execution of F&B services.

9.Oversee menu planning in collaboration with chefs and ensure cost-efficiency.

10.Prepare regular sales reports and forecasts for senior management.

11.Monitor budgets, control costs, and ensure profitability of F&B operations.

12.Analyze sales performance metrics and identify areas for improvement.

13.Proven experience in F&B sales, hospitality, or events (typically 3–5 years).

14.Strong communication, negotiation, and presentation skills.

15.Proficient in CRM software and Microsoft Office Suite.

16.Understanding of food and beverage products, service standards, and cost controls.

17.Typically based in hotels, resorts, restaurants, or catering companies.

18.May require flexible hours, including evenings, weekends, and holidays.